Knowledge. Is. Power.
We believe that the only way you can make a good decision is by having good information.
That’s the way Google decides who to put first in a search result. Google’s ultimate goal (no matter what Google Product they roll out) is to give the best possible search result they can when a term is searched. Your online marketing approach should be to let the search engines, searchers (potential followers & clients), and everyone online know about you in the most organized way possible.
In search engine optimization and online marketing, Buzzhive’s goal is to help you organize your information and make it pleasing to the search engines. Having good content is a great start, but if you are (metaphorically) handing over a trash bag full of your content and just hoping that the search engines will be able to sort through it and figure it out…you’re shooting yourself in the foot.
op·ti·mizeˈäptəˌmīz/verbmake the best or most effective use of (a situation, opportunity, or resource).
- “to optimize viewing conditions, the microscope should be correctly adjusted”
Your website is your top resource for your online marketing. The search engine microscopes are already adjusted. Granted, algorithms get changed and modified, but no matter what, you don’t have control of adjusting what the search engines do. However, you do have control over your online marketing. You can adjust your content, your flow, your site, your social media, etc. to be the most effective it can be.
This involves constant tracking and analytical reporting. That’s how you get your answers. Knowledge. Is. Power.
If you want to make good decisions for your online marketing, then you need to know what’s working and what’s not. There are great tools available to help you get that information.
Here are some links to other articles that help you make a plan for optimization: