Local Search is More Important Than Ever: Here’s Why
If you’ve ever wondered whether it’s time to invest in local SEO, stop. Local search is more important than it’s ever been – we prove why here.
Figuring out what to do with your money is a major part of being a business owner– that much is obvious.
But what do you do when you’re entering unknown territory like understanding SEO and whether or not it’s a good investment?
Buzzhive is here to help you better understand why you absolutely should invest in SEO to optimize your local search engine rankings.
We love helping people really take their business to the next level with a great online presence that makes their business more successful.
Make sure our blog is your next stop if you want to keep learning about how SEO can change the way your business works.
Local search is quickly becoming the way people get their information when it comes to finding businesses they’ll purchase from. All of the search engines are shifting towards this trend and businesses have to keep up!
So why exactly should local SEO be at the top of your priority list?
Local search is now king
Search engines are constantly updating their algorithms to make sure the results popping up from searches make the most sense.
How do they do this? One word: keywords.
Google is currently the most popular search engine, with over 1,600,000,000 monthly visitors. That’s why your business should be keeping up with what Google does to make sure that potential customers can still find you online when they search for something within your industry.
Some of Google’s updates, like the Google Snack Pack update, are zeroing in on local search and keywords that can link the searcher to your business through localized SEO.
This means that people searching for a specific business, like Chinese food in Downtown, will be given information for Downtown and the neighborhood they’re close to.
Why? Because that phone’s GPS and map location are now being taken into account by Google while results are being pulled up.
To use this update to local search algorithms to your advantage, you’ll want to make sure that the SEO keywords you’re using match up with your locality.
You’ll have to cater to your local search terms
Now more than ever before, business owners should be catering to the individual local search terms that are most relevant to them.
This doesn’t mean you should reach and drop city names that are an hour away but are popular. Google has a way of weeding sites that do that out of search rankings.
But you should dedicate some extra time to find what can closely link your business to your area. Gone are they days where straightforward keywords can be used and the job would be considered done.
Why invest in local SEO?
Most local searches happen on mobile devices
It’s safe to say that most of us look up different shops and items while we’re on the go using our phones.
This means that we’ve moved on from having to look up the location of a specific business (or type of business, like coffee shops) before we leave our houses while we still have access to our computers.
Instead, our mobile devices have the power to give us any information we’re looking for then direct us to that place. It’s so much easier that there’s no question that these search habits are here to stay.
In fact, most of Google’s searches happen on mobile devices. Think about changes to the algorithms that are being used to make the results better for local businesses and more mobile-friendly…
You’ll want to invest in local search optimization to reach those people looking for businesses like yours on mobile devices.
More people are likely to visit your business
When people are led to your business through their local search, it turns out that they’re also more likely to visit your business.
This means more people walking in through the physical doors of your location. And it can also mean more people visiting your website and purchasing goods online.
About 3 out of 4 people are more likely to visit stores or websites if your business appears in their local search. As a business owner, this statistic should really make a strong case for local search optimization– the numbers will really add up.
Make more sales with localized SEO
As a business owner, your main goals are focused on ensuring your business is successful.
Whether you’re based online or have a traditional brick-and-mortar location, sales are everything.
So what if we told you that local search results leading to your business can lead people to purchase from you within one day?
It’s true– 18% of local searches result in a purchase made within a day. This is totally different from the 7% sales that non-local searches end up with.
The point? Local search optimization needs to be your new best friend if you want to corner the market of people searching for the things your business provides!
Local search SEO is cost effective
By now you’ve heard all about how working with SEO to improve your local search results can get more people to see your information. And we know that many people end up making a sale very soon after finding a business through local search.
Making sure your business ranks highly on keyword searches relevant to your industry is a huge part of seeing more business come from online.
So here’s the best part: SEO is cost effective for how much it can help your business.
Working with a company that specializes in helping businesses succeed online is an investment in the future since SEO is going to be a staple for years to come.
Buzzhive is here to help you navigate the ever-changing internet to make SEO and other online marketing techniques work for you!
We have affordable plans and packages that are tailored to your specific needs. If you want more information, be sure to contact us so that we can chat about the process and any questions you may have.