It’s no secret that you’ll need a strong Internet presence in order to maximize the number of leads your company is able to acquire. This is especially true now that the COVID-19 pandemic has caused most businesses to shift toward digital forms of communication.
It’s not enough to make a website for your company, though. You’ll have to lay the framework to help your audience to find it on their own.
This process is known as ‘SEO,’ but not everyone understands what the SEO acronym means.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know.
So, What Is It?
The term ‘SEO’ stands for Search Engine Optimization. As the name implies, this is a process that involves maximizing the probability that your company’s website will appear on search results.
This can directly lead to an increased number of leads, higher sales, and a stronger presence for your brand.
But, SEO isn’t a single process that you can implement and call it a day— it’s actually comprised of a larger number of different techniques that each make a small impact on their own.
How Can I Incorporate It?
Fortunately, SEO comes with a large amount of flexibility since you’re in complete control of how you choose to take advantage of this process. While your exact methods will depend heavily on your business size, industry, etc., there are a few key strategies that remain consistent.
Let’s dive into a few of the most notable.
Choosing The Right Keywords
The foundation of SEO is incorporating relevant keywords in your content that your audience is likely to search for on Google. By researching your target demographic, you’ll begin to understand what problems they have, how they’re willing to solve them, etc.
For example, if your typical audience member is a 45-year-old man with an annual income of over $150,000 who enjoys fishing on weekends, chances are that he’ll likely search for terms related to this hobby.
You can use Google’s free Keyword Planner tool to help you get started.
You can significantly increase your site’s SEO value by having authoritative sites link to your content. For example, Google strongly prefers a site that the Ney York Times links to as opposed to a site that’s linked to by a random blog.
Fortunately, posting high-quality content that other content creators can use as a reference is a great way to help you get backlinks like these.
Minimize Loading Time
The longer your page takes to load, the less likely it is that users will stay on your site. While this metric is bad enough in itself, Google also views this attribute as a poor characteristic of your site.
This will increase a metric known as a bounce rate, which is a way to define users who navigate to a site and then immediately leave. This tells Google there’s something wrong with the site, the content is poor quality, etc. and Google penalizes its ranking.
Loading time (among a large number of other metrics) can be difficult to optimize on your own. Outsourcing this role to a professional can help get you on track as soon as possible.
Understanding The SEO Acronym Can Seem Difficult
But it doesn’t have to be.
With the above information about the SEO acronym in mind, you’ll be well on your way toward making the decisions that are best for your business.
Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.