You need social proof on your website. But your business is brand new, so where do you find it? Should you create fake proof instead?
The answer is no. When you create fake social proof, you run the risk of being found out. If that happens, your new business will be down for the count.
Your credibility will be destroyed before you even get off the ground.
Don’t worry, all you need are a few social hacks to turn that frown upside down. And we’ve gathered all those hacks in one convenient place for you. When you’re ready to turn your new business website into a money-making machine with your social proof, read on.
What Is Social Proof?
Before we get into the nitty-gritty, let’s make sure we’re on the same page. When we say social proof, we’re talking about endorsements of any kind.
Those include things like your testimonials, or the number of likes, followers, or subscribers. It also includes any certifications you may have, as well as your business credentials. Don’t forget to add your successes to that list.
In other words, have you been spotlighted at any conferences, written your own book, or competed in the Olympics? The goal of social proof is to engender trust in your potential customers. It doesn’t matter whether you gain their trust through a celebrity endorsement or a paid review.
Social Hacks with Thought Leaders
He doesn’t just think outside the box. His ideas bypass the restrictions of Euclidian geometry, altogether. He’s an innovator.
All thought leaders are. That’s what sets them apart.
If you want instant recognition, get a thought leader on your side. But how do you make that happen?
Ask them to create a guest post for their blog, podcast, or Facebook page. See if they’ll post a guest post on your blog. Inquire whether they’re open to becoming a paid sponsor for your products.
Find out if they’re open to sampling your products in exchange for a review or testimonial. When you get them on your side, you get not only their endorsement. Their followers also become your followers.
It’s simple psychology. It’s also one of the easiest social proof strategies for skyrocketing your brand recognition. So, after you’ve set up a website using Search Engine Optimization, UX, and the rest of the bells and whistles, start making friends with thought leaders.
Show Your Product in Action
Do your products change lives? Excellent. How can you show that visually?
Can you use a before and after photo? What about a video that shows customers using your product? Show customers what they’re getting through graphics, pictures, or videos.
Run Surveys and Share Your Results
If your business is new, you may not have any customers. You might not even have any data on your products yet. So, it’s your job to get some.
Create a survey or questionnaire. Give away free samples and record the results. Get some solid data that you can display on your website to show your results.
Now that you have a few social hacks to get your site off the ground, it’s time to get started. Choose one of your favorite hacks from the sections above and write up a plan tonight, to implement that hack.
If you’re struggling and need help marketing your new business, research digital marketing packages offered by experts in your area. So long and good luck!