With more than 1 billion people actively using Facebook, there’s no question that all businesses, big and small, need to have a presence on the massive social media platform.

It’s an excellent marketing tool that allows companies to easily connect with current customers and to pique the interest of new followers.  

Best of all? It’s free to join. And while it costs money to boost posts and advertisements, you don’t need to do either of those things to see success on Facebook.

If you’ve set up a business account, here are five Facebook best practices to follow for the best results.

1. Learn to Craft the Perfect Post

To get noticed on Facebook, craft the perfect post to target your ideal audience.

First, you need to identify that audience and understand who they are. What are their interests? What are their priorities? This will determine the content you share.

Don’t oversell. Your posts should be used to educate and entertain while subtly promoting your products or services. And vary your posts by occasionally using photos and videos.

Determine how frequently you should post – some businesses could post several times a day successfully while others only need to post several times a week – and create an editorial schedule.

Keep an eye on which posts receive the most engagement from followers and mimic these posts whenever possible. Also, familiarize yourself with Facebook Insights, which provides the data you need to make decisions about which posts are most effective.

2. Join Facebook Groups

There are more than 10 million groups on Facebook, each one with a different niche.

Pets. Vegan fine dining. Civil War history. Road trips. Anything you can think of, there’s a group for it. There are also numerous groups based on geographical location.

It’s easy to find a group – or several – for people that fit the description of your target customers.

You can join that group as either from your individual page or your business page to engage with other members.

And remember, hard-selling turns people off. Instead, act as a resource for the group and build people’s trust as a brand.

3. Engage with your Followers

Facebook success means more than simply posting to your business page.

Don’t just post a photo or share a thought and leave it at that. You need to monitor your page and respond to comments and messages.

Engagement is an integral element in achieving the marketing results you’re looking for on Facebook.

4. Don’t Forget the Call-to-Action Button

If you want your followers to do something specific, like check out your website or email you with questions, don’t forget to add a call-to-action button to your Facebook page.

For an effective call-to-action button, first, determine what your business goals are. Are you trying to drive sales on your website? Do you want your followers to watch a specific video? Are you raising funds for a cause?

Whatever your objective is, this button should encourage your followers to take action.

5. Go Live

Livestream to your business page for a different way to connect with your followers.

This feature is great for broadcasting any type of event, from formal award ceremonies to casual Q&A sessions.  

These live videos are an excellent way to boost your brand awareness.

Want to Learn More Facebook Best Practices for Your Business?

Now that you’ve mastered some basic Facebook best practices, contact our team to enhance your digital marketing plan.

Online marketing can be overwhelming for any business owner. Our full-service strategic digital marketing team can deliver everything from web design and SEO content to paid advertising and social media marketing.

Let us solve your digital marketing needs so you can focus on what you do best.

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