In 2019, marketers were predicted to spend over $26 billion on geotargeting campaigns.
Could geotargeting help your business? Are you currently using any location-based concepts within your marketing plan? Where do you see the most conversion with your ads?
Geotargeting could be the solution that your business needs in order to bring in more customers and generate more revenue.
Keep reading to learn more about how geographic marketing can help your business:
Focus On Local
Geotargeting helps keep the focus on local. This could mean local to your business or local to your target customer.
The benefit of this is that you can target ads to a specific number of people in a specific area and dive deeper into the customization and personalization of the ad than you would otherwise do.
Statistics show that more than half of smartphone users like to buy from sites that customize information for their location, which they can allow in the settings. This means that they are ok with sharing their information because they recognize that they are not being bombarded with ads that are not related to their shopper profile.
Imagine if you got a great discount at your favorite store on the day after you were looking at a new pair of shoes. Would you go to the store and buy a pair of shoes? Likely yes, it is convenient and they offered an incentive to get you in the door.
Assist In Planning
Are you looking to open up a new location for your business? Testing the potential locations with geotargeting can allow you to see the potential customers before you break ground. If your geographic marketing outreach is not successful in a particular area, you may consider moving to test the next location.
Our business can run case studies to determine if your efforts are working toward your goal or falling short. Having these to compare will give you visual insight on what changes you could make and what is working well in a particular location market.
Do you have a marketing concept that has worked for years? Why should you look into geotargeting for your business?
You can run different campaigns in different locations, which is a huge benefit because you don’t have to curate a one-size-fits-all solution for your potentially large customer base. This opens up options to creative ideas that can be implemented across the board or saved for one particular area.
Location affects a large amount of the purchasing decisions people make, so focusing on it will benefit your marketing approach because you recognize that fact.
Get Started Today
Please reach out today with any questions you may have and we will be happy to assist you. Geotargeting is a marketing tool that has unlimited potential and we are excited to share the details with you!
We offer several marketing campaigns that include geographic marketing options, so the perfect fit for your business is just a phone call away!