Search Engine Optimization or SEO is the best way to get your business online traffic. But are you wondering how to measure SEO performance? A few key metrics analyze how successful your website is at SEO.
Let’s explore why SEO is important and how to measure it for optimal web traffic!
What Is SEO?
Google has crawlers that read websites and note key information that serves their searchers. For example, if someone searches “best furniture company” and your website has optimized content to answer that exact search, you’ll rank highly on Google’s results.
25% of people click on the very first Google result for their search because it matches what they need. To get that click and be the result they need, you have to think like a searcher and design your website to accommodate that.
If you were in need of a good or service like yours, what would you search on Google? Doing keyword research with tools like Ahrefs, you can start to address SEO for your business.
How To Measure SEO Performance
Now that you know the basics of SEO, there are a few ways to stay on top of monitoring SEO performance. This can be accomplished by tracking key metrics and performing an audit.
Start With Goals
You first need goals to know how to evaluate SEO performance. Take some baseline data prior to the launch of your SEO tactics. Is your goal to increase the time spent on pages? Maybe you’re more interested in making sure your visitors go to at least 5 pages during their time on your site.
Check Out Bounce Rate
If you’re showing up on the first page of Google and people click on your site but click off relatively quickly, what’s the missing piece? For some reason, you aren’t what they’re looking for.
If your bounce rate is high, consider revisiting your keywords. Are you targeting the right audience with your SEO strategy?
Aim For a High Conversion Rate
How many of your visitors actually gain value and act on that value from coming to your site? Did they make a purchase or sign up for your newsletter?
This metric can inform tons of marketing decisions because it can illuminate exactly what your goals are for SEO. Check out this blog post for a more in-depth look at conversion rates.
Look at Traffic Over Time
Search traffic and total traffic are great metrics, but traffic over time is a great way to measure SEO site performance. Simply note the date you hit publish on each blog post or new web copy and watch your numbers soar!
Do An Audit
You might be wondering how to perform an SEO audit. It’s not as hard as you think! Scheduling regular audits of your site can improve content and drive new traffic. Check out more in this post.
What Does SEO Success Look Like?
Now you know how to measure SEO performance, know that SEO isn’t something you implement and walk away from. You always need to be producing relevant content for searchers that answers their questions
If you need some help strategizing your SEO, schedule a call with us! Our team would be happy to offer our expertise on how to make your site Google’s #1 search result.