There are over 744,437 franchise businesses across the United States and the industry continues to grow fast.
Marketing is the key to successful franchise businesses. There are many social media franchise opportunities. You can reach new customers and promote products or services.
Are you interested in learning more about how to optimize your social media performance? Keep reading to find out what franchises like you should be doing to turn a profit.
Coordinate Franchise Social Media Management
Are you opening a franchise? One of the first things you need to do is contact the franchisor about marketing. Some franchisors have a specific marketing plan for you to follow, while others are more comfortable letting you take the reins.
Many established franchisors will also require you to follow a branding guideline or social media plan. There are many reasons for a franchisor to create these guidelines, but mostly it’s to protect the brand.
They may require you to use specific social platforms, hashtags, images, content, and even objectives. It’s best to check with your franchisor before initiating social media guidelines.
Select the Right Social Media Platforms
As we stated above, some franchisors may tell you what social media platforms to use. In other cases, you may be able to choose. But that doesn’t mean you shouldn’t be strategic about it.
Not every social media platform is appropriate for every type of business. You’ll want to think about your target customer and their demographics (age, gender, income, education, interests, and more).
You’ll want to determine where your target customer spends their time. If you want to reach a younger audience, for example, it’d be smart to open an Instagram or Snapchat account (18-24).
Finally, you need to set realistic goals based on your product and service.
Track Your Social Media Performance & ROI
The point of opening social media accounts in the first place is to engage customers and drive them to your website where they can make a purchase. Social media also helps deal with customer service issues.
Once you start using social media, you’ll want to track your performance based on your goals. You can monitor engagement or how many followers navigate to your website.
Here are a few conversions to track on your website: time on site, return visitors, bounce rate, top pages visited, and which social media platform they’re coming from.
These analytics help you calculate a return-on-investment or ROI (based on your goals). Find out if your time or ad buys are getting you more customers. At the end of the day, you want to make a profit.
Need Help With Your Franchise Social Media?
Social media marketing can be challenging. This is especially true for franchisees who are bound to follow an established brand.
The tips in this article can help you to optimize your social media accounts, but you still need to coordinate with your franchisor.
Our digital agency provides franchise marketing solutions that include SEO, social media, design, content, advertising, printing, and more.
Contact us now to find out how we can help you.