According to Forbes, businesses across the globe are turning to digital marketing to save their brand and even grow through this difficult time.
There’s no doubt about it, if you aren’t on this marketing train in 2020, you are facing an unfortunate awakening. Luckily, there is still time to join the movement.
If you are struggling to crack the digital market or you’re unsure what steps to take with your marketing plan, we’ve got your back.
Here are 7 steps that you can take now to improve your small business’s digital marketing impact.
1. Identify Your Market
Before you jump into your marketing layout, think about exactly who your target audience is.
Identify their demographic, what sites they might be using, and even what time they might be online. Having a solid idea of who you are trying to reach will take the guesswork out of how and when to reach them.
Instead of going for a ‘we’re for everyone’ approach, be specific about the audience you want to attract and tailor your efforts to them.
2. Narrow Your Scope
Now that you know what market you are trying to reach, use this information to develop relevant content, offers, and advertisements.
If you are offering services to a specific geographical area, narrow down the area you are marketing to by utilizing local SEO practices and increase your chances of being found in your local area before trying to compete with the national companies in your niche.
3. Optimize Your Website
Your website is the heart of all digital marketing approaches. Driving traffic to your webpage is essential for consumer discovery and generates meaningful metrics that you can use to improve your approach.
Bring your website up to par with technically smooth navigation and SEO content so that users can find you when they ask for products or services that you offer.
Since we know that 71% of Google users don’t scroll past the first page, increasing your ranking spot is essential to actually be found.
4. Increase Relevant Traffic
Use techniques like keyword research and backlink building to increase the number of relevant hits on your page.
If you know that your potential customers are searching for specific keyword terms, use these terms on your website and in your marketing content to increase their likelihood of finding you when they ask Google for an answer.
5. Get Social
Don’t let your social strategy slide. Building a solid brand across social media increases your relevance and visibility to potential customers.
Use what you know about what your audience wants to see to deliver relevant posts on a frequent schedule. Don’t forget to engage with each comment and share to earn trust from your consumers.
6. Create More Quality Content
Up your content game on social media and your webpage. If you don’t have new, relevant content for them to discover, they won’t be able to find you.
Incorporate keywords throughout your content to increase visibility and help you rank on that treasured first page.
7. Track, Measure, and Change
Pay attention to important metrics and analytics to notice what is working and what needs some help. This is a valuable tool when identifying a problem if your traffic sees a decrease and developing a plan for improvement.
Digital Marketing Success
Now that you know exactly where to start to improve digital marketing strategy, we are confident your small business will be climbing the ranking charts and driving up traffic.
Want to know more about how you can take the digital world by storm?
Contact us today and watch your business thrive.