Your customers love you. They connect with the brand you’ve built and they keep coming back for more. But can they find you online?
More than 230 million Americans will shop online in 2021, and the future of retail is on the internet. You can position yourself for growth by bringing your branding online.
Building a home for your business on the internet can feel overwhelming at first, but there are just a few simple steps to follow. Read on to learn what you should consider before you take your brand online.
Consistency Is Key
If you already have basic branding elements like a great logo, favorite fonts, and a color palette, don’t reinvent the wheel. In fact, suddenly changing your style can create major confusion.
Your online and offline communication should be consistent. You want your customers to recognize you immediately, so use the same voice and visual elements across all platforms.
Your Website Is Your Home Base
Think of your website as your flagship store on the internet. It should integrate the core elements of your brand identity to show visitors what your business is all about. Building your site is an opportunity to tell your story and showcase your products and services.
Keep your web design simple and easy to navigate. Too many paragraphs or buttons can send potential customers running. Your unique brand elements and engaging content should be enough to make your website stand out.
You can add visual interest through custom illustrations, photos, and videos, as long as they follow your brand style guidelines.
Figure out which social media platforms your target audience is using, and create business accounts for your brand. More and more, customers are turning to social media for product recommendations.
Facebook, Instagram, and TikTok can be valuable tools for increasing customer engagement and loyalty. Be sure to add your logo and website link to each social media account, and choose your content carefully to align with your brand.
SEO Is Your Friend
Search engine optimization (SEO) is the art of making your website more attractive to search engines like Google and Bing. The goal is to rank near the top of the search results when potential customers type in keywords related to your business.
Good SEO will drive a higher quality and quantity of traffic to your site, meaning more visitors who are very interested in what you sell. Blog posts, videos, podcasts, and website design are all important parts of a successful SEO strategy.
Trust the Professionals
If all this branding talk sounds like more than you are ready to take on alone, don’t worry. There are plenty of professional marketing agencies that specialize in web design, SEO, and bringing your brand to life online. Hiring an experienced professional to help can be well worth the investment.
Bringing Your Branding Online Is Easy
Now that you are ready to bring your branding online, you can look forward to higher sales and better brand recognition. Keep these simple tips in mind as you start planning, and you’ll be off to a great start.
Remember, if you need help, there are marketing agencies ready to step in and support you. Contact us to learn more about our marketing packages and online branding services.