The amount of people that use the internet has grown tremendously since 2000. From a mere 400 million users to almost 5 billion, without a doubt, the internet is part of many people’s lives. Because of this, the internet is one of the best tools for helping a business grow. 

It’s not enough having a website, and even then, you need to understand the world of SEO. Luckily, many companies help with SEO tactics that boost traffic to your website. Another aspect of digital marketing is SEO metrics, and that is what we will explain today.

What Are SEO Metrics?

You can’t rely on search engine movements to follow your growth, as they can take weeks, even months to update SERPs. By tracking SEO metrics, you can measure whether your strategy is working, what kinds of results you’re achieving, and where you can adjust moving forward. SEO metrics are the incoming search traffic, outgoing traffic, page views per user, or bounce rate, among other things.

Let’s take a brief look at some SEO metrics to see why it’s vital for your business to grow.

Organic Search Traffic

These are users who arrive at your website from search engine results. This kind of incoming search traffic is significant because users who find your site this way are searching with a particular purpose in mind.

Average Time on Page

The longer users stay on your website, the more likely they will subscribe or buy something. By looking at the SEO metrics, you will see how long users visit your website and what you must change to make them stay longer.

Bounce Rate

Bounce rate is the number of users who visited your site and didn’t click on anything. If your bounce rate is greater than 60%, then you should readjust your SEO tactics.

Mobile Traffic

It would be best to keep an eye on mobile traffic, as mobile users make up more than 50% of web traffic. That means it’s one of the most important SEO metrics to track. 

Page Speed

What do you do when a web page takes too long to load? You leave. That is why tracking how fast your webpage loads is crucial for a successful business.

Crawl Errors

By using bots, search engines figure out how high to display websites in search results. If your site has broken links or missing, then you will have crawl errors.


Backlinks are like references, noting where the information came from and leading readers to the source. Search engines tend to choose sites with lots of backlinks, notably if they’re coming from high-quality sources.

You Need to Track Your SEO Metrics

As you can see, SEO metrics are the best way of making your website grow. Without tracking the SEO metrics, you will not know what to do to get more traffic. Successfully tracking your SEO metrics will ensure success in your business.

If you need a reputable and professional SEO marketing company, contact us today. We are confident we can boost your traffic and make your business grow.

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