You’ve designed a website for your business, and you’re ready to welcome all your new customers. The only problem is that after a couple of months, you still don’t have any traffic. Does this sound familiar? 

If so, it’s time to learn about SEO keywords. These are search terms that can help your website rank higher in Google searches. So how can you find the best keywords for your website?

This article will give you a short overview of using keywords to optimize your online marketing strategies. 

Why are Keywords Important?

By developing a marketing strategy for your website that uses SEO keywords and content marketing, you can achieve high rankings on search engines organically (without paying for advertising). 

Keyword Types

Before you begin your keyword research, you should understand how keywords are classified. Essentially, there are three types of keywords:

  • head- 1 or 2 words with a high search volume
  • body- 2 to 3 words with an average search volume
  • long tail- 4 or more words searched together with a low search volume

The longer and more precise a keyword, the fewer search results there will be when someone types it into a search engine. That increases the likelihood that the search will rank your page higher. You’ll want to use long-tail keywords to your advantage. 

Researching Keywords

Now that you have a basic comprehension of keywords, it’s time for a brainstorming session. Here are some tips to get you started. 

Think Like Customers

When deciding on keywords, it is vital to think of your target audience. Put yourself in their shoes and ponder over how you would search for the product or service you offer. It may help ask your friends, family, or even customers how they would search for your products or services. 

Study Your Competition

Your competitors are likely using keywords, too, so you’ll want to check out their websites. Focusing on their content and metatags can help you identify their target keywords. Doing so will help you get an idea of what keywords you are overlooking and expand your list. 

Put Keyword Research Tools to Use

There are so many tools that can help you to research your potential keywords. They will help you collect data on the volume of these searches. 

Analyze Your Results

Once you have your keywords, you’ll want to include them on your website whenever you can. They can be in social media or blog posts, metatags, or any other content on your website. 

Once you’ve put your keywords to use, you’ll want to monitor your results. Keep updating your keywords since there are often trending searches or new keywords. 

Get Help With Your SEO Keywords

If you don’t see a boost in your traffic, it is time to get professional help. At Buzzhive Marketing, we are experts in SEO keywords and know just how to utilize them to benefit your business. 

Want to grow your website traffic? Check out our marketing plans now! 

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