According to recent studies, over 70% of searchers never move past the first page of Google’s search results. In other words, businesses whose websites don’t make the cut are missing out on a wealth of opportunities.

In today’s fast-paced digital world, it’s hard to understate the value of ranking on a search engine—but it’s just as hard to figure out what to do when your site is buried in the search results. Luckily, we’ve rounded up some key SEO tips to help you boost your business! Here’s what you should know about how to rank higher in Google.

1. Conduct Thorough Keyword Research

Forgetting the power of keyword research is one of the biggest SEO mistakes a business can make. After all, if you’re not throwing your weight (and budget) behind the right keywords, you’ll find it hard to move the needle.

There’s a strategy for choosing the perfect keywords, and you’ll need to be thorough in your research. Find the keywords that already drive traffic to your website and optimize those, figure out the keywords with the greatest business value and search volume to add to your list, and think like your audience for the best results.

2. Write Compelling Titles, Meta Descriptions, and Content

Many businesses make the mistake of crafting their SEO too much around Google’s algorithm. But if you’re wondering how to get on the first page of Google, it’s critical to remember that one factor in that algorithm is how much attention your content attracts!

If you receive more clicks on the basis of a killer headline, an intriguing meta description, or valuable content, you’ll earn Google’s trust—meaning that it will send more users your way for the insightful content you provide.

3. Create a Responsive Site

Google uses what’s known as “mobile-first indexing,” meaning that its algorithms use the mobile version of your site—not the desktop version—for decisions on ranking.

In other words, your site should be geared toward a mobile-friendly and responsive site that plays well with Google’s smartphone agent, as well as your users themselves!

4. Consider Your Link-Building Strategy

If you’re learning how to improve your Google ranking, it’s worth noting that there’s no way to rank high in the search engine results pages without quality links. To Google, links to your site act as votes of approval, signaling value, trust, and authority.

As a result, it’s critical to develop strategies that help you earn more of those valuable links. This might include partnering with influencers in your niche, recruiting bloggers for guest posts, paid promotion via a PR agency, and much more. Of course, it’s worth noting that it’s much harder to earn those links without following the second tip above: people won’t link to your site if your content isn’t worth sharing!

How to Rank Higher in Google

If you’re striving to learn how to rank higher in Google to claim a place at the top of the search engine results pages, these key SEO tips can help. With a little forethought and plenty of hard work, you’ll find your website creeping up into those elusive top positions bit by bit.

Of course, to jump-start your efforts, consider partnering with us! Our team has a wealth of experience creating marketing strategies that work, so reach out for more information.

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