In 2021, we’re adjusting to a new normal. Businesses are shifting their operations and adjusting their marketing strategies to suit an environment fundamentally changed by the COVID-19 pandemic.
There’s one thing that’s more important now than ever: your SEO strategy. As online shopping has become the norm, you need to make sure that your business is ranking high enough in online searches, or you risk getting lost in a sea of results.
Below we explore the top SEO trends in 2021, so keep reading to learn more.
The Most Important SEO Trends in 2021
SEO trends in 2021 focus on building on your basics. You’re really fine-tuning your SEO strategy to suit shifts in consumer behavior and changes implemented by Google that might affect your rankings. We’ve picked a few of the highlights to focus on.
1. Nail the Fundamentals
Before we get started, it’s important to understand that when it comes to SEO, you can’t just jump straight into trend-based improvements.
The truth is, nailing the SEO fundamentals are the key to success.
Once you’ve got these down, you can read up on tricks and trends to keep improving your search rankings!
2. Prioritize Data and Analytics
Google is getting more sophisticated in how it determines its rankings. We all know that keyword searches are the foundation of a good SEO strategy, but 2021 requires a more extensive approach.
In 2021, you should prioritize how you use data and analytics to adjust your SEO strategy accordingly. A big focus in 2021 is on behavioral psychology and how consumers interact with search results.
Spend time on analyzing pathways and click rates, aggregate that data, and voila! You’ve got a whole lot of valuable info on what is working and what isn’t.
Good rankings are not only about determining the right keywords but about determining the user intention behind the search.
Basically, it comes down to using the data you’ve gathered to really know and understand your user and what they want.
3. Quality Content: EAT and Longform
Google is now making it easier for users to find exactly what they’re looking for through features like zero-click search and featured snippets. If your content is slap-dash and stuffed with random keywords, you’re going to have a tough time keeping up with the competition.
Quality content means linking to reputable sites and including facts and statistics to back up your claims. Or, as Google refers to it, “EAT”: expertise, authoritativeness, and trustworthiness.
It also doesn’t hurt to add a human element to your writing. Don’t just spit out facts. Craft them into a narrative user journey within your website.
While we’re talking content, long-form blogs are where it’s at. According to experts, well-crafted long-form content is more likely to boost your SEO ranking than content under 2,000 words.
No one really knows why, but studies have shown that long-form articles are often in the number one spot when it comes to ranking.
4. Optimize Your Website
Google is now considering your Core Web Vitals when it comes to your search ranking. This means that if your website takes too long to load or your user interface is outdated you’re in trouble.
It’s also essential that your website is mobile-friendly. Most searches are conducted using mobile phones, so not optimizing your site for mobile use also means lower search rankings.
SEO Trends: When in Doubt Leave It to the Professionals
SEO can be a tricky process to master. If you’ve already got the basics down, staying on top of SEO trends is the best way to keep rankings high.
However, if you’re not quite up to the task, it’s best to invest in professional digital marketing and SEO services. If you’re looking for trustworthy, up-to-date online marketing expertise, get in touch today!