The SEO industry’s constantly evolving. Need proof? Google made over 3,600 improvements to search a couple of years ago!

Staying on top of the latest SEO trends and best-practices can feel like an uphill battle as a result. Know the struggle and want some expert insights into how to find search engine optimization success this year?

You’re in the right place. Check out our top Google SEO tips for 2021 below.

Improve Your User Experience (UX)

Google’s on a mission to please its users at all costs. That’s why it’s crucial that your website’s UX is impeccable! It should be fast-loading, easy to navigate, visually attractive, and full of valuable content, among others.

Fail in this regard and you’ll find yourself further down the rankings. However, improving your UX isn’t just beneficial in terms of how to rank on Google. It keeps potential leads on-page for longer, generates more conversions in the process, and reflects well on your brand as a whole.

Update Old Content

When was the last time you overhauled and relaunched your old blog content? Try to remedy the situation if it’s been a while! SEO tips for Google don’t get much simpler.

Edit the copy and add images to make it more engaging, incorporate new information that adds value, remove anything that’s no longer relevant, and update the ‘published by’ date too. These kinds of changes can bring about huge surges in traffic with minimal effort. An added benefit is that updating old content is much quicker than creating it, enabling you to drive new users to your site in less time.

Keep Building Links

One thing that hasn’t changed with SEO in 2021 is the need to build backlinks. Remember, links from other websites serve as votes of confidence. They’re recognized as a sign of authority that helps your site start ranking higher on Google as a result.

You can take a passive or active approach to link building. Passive efforts involve creating incredible content that attracts links as other webmasters find and reference it on their sites. Active efforts involve reaching out to people who may be interested, building the relationship, and seeing if they’d be interested in linking to your site.  

Optimize for Voice Searches

The popularity of voice search is growing every year. Indeed, a whopping 50% of American households were expected to own smart speakers by 2019! The result?

It’s imperative that you start optimizing around voice as well as text-based searches. These tend to include longer-tail keywords, localized terms, and questions instead of statements. Likewise, because answers tend to be retrieved via Google’s featured snippets, you should leverage structured data in your content to improve your chance of ranking.

Take Action on These Google SEO Tips

The astronomic rate of change in the SEO industry means it’s incredibly easy to miss important details, fall behind the times, and suffer in SERPs thereafter. Hopefully, though, the Google SEO tips in this article will help you avoid that fate in 2021!

Would you like professional support with your online marketing and SEO? We can help. Contact us today to find out more.

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