Are you a small business or franchise owner trying to rank online for several locations? If so, then you need to focus on multi-location SEO.
Don’t worry if you’ve never heard of ranking for SEO for multiple locations. We’ve got you covered, so keep reading to learn how you can rank for all your locations.
What Is Multi-Location SEO?
Do you own brick-and-mortar stores in multiple locations? Or do you offer services to several neighborhoods? From realtors to dentists, business owners everywhere can benefit from targeting their local SEO strategy to several locations at once.
This is the phenomenon of multi-location SEO. According to Google, there was a 500% increase in “near me” searches between 2016 and 2018. These days those numbers are even higher.
This is why it’s imperative for small business owners to focus on local SEO in the marketing strategy. As a small business owner, you might not be able to rank for large national keywords. But you can rank for local longtail keywords.
Unfortunately, many business owners make several mistakes as they try to implement their SEO strategy. Luckily, you’re here because next, we’ll show you how you can rank your business online for all your locations.
How to Optimize Your SEO for Franchise Locations
If you’ve been working on your local SEO for any time you’ve probably already created your GMB profile. But you should take the strategy to the next level and create a new profile for each of the locations in which you want to rank in the SERPS. And don’t forget to encourage your customers to leave reviews for each of your locations on GMB.
For your website, you want to stick to one main website for those that search for you by name. However, your main website should have several pages directly targeting local long-tail keywords. You need to organize your site in a way that each location has its own hierarchy in your site map.
A restaurant for instance could have two pages on their main site ranking for the best drinks on tap in their location. And each location will have its own page ranking for the same information but directly targeting their area.
But you have a successful business to run. You don’t have time to manage one website with several pages for each location. Let alone managing multiple GMB profiles and gaining reviews.
That’s why you should work with an expert who can take your online strategy to the next level. You can rank locally with the right steps, and we’re here to help you do just that.
You Can Rank Your Multi-Location Business
Yes, your small business or franchise can rank organically for several locations. And with the right multi-location SEO strategy, you will see your online traffic soar.
So, if you’re ready to get started increasing your rankings online, give us a call. We’ve helped other businesses just like yours to increase their rankings and grow to the next level. And we’re here to help you too.