In 2021, you need a brand new franchise marketing strategy. After one year of the COVID-19 pandemic already, and with it still ongoing, you need to take into account what new social media trends and influencers can help you grow your business.  

That’s what we’re here for! Let’s check out seven franchise marketing trends you need to watch out for. 

1. The Era of Conversational Marketing

When you log onto a business’s Facebook page, does a chatbox pop up in Facebook Messenger? Is it an automated message about how someone can help you?

Conversational marketing is key in 2021. With more people than ever online, using engaging tools like automated chatboxes can help customers find the information they’re looking for. 

2. Dive into SEO Even More

If you weren’t relying on SEO for franchise marketing before, then for franchise marketing in 2021 you must. 

Search engine optimization (SEO) is meant to make your business boom in search results compared to your competitors. Learn the basics of SEO first. 

3. Short Videos Mean Profit Increase

In 2021, short videos mean profit increase. More people than ever consume short videos, so you can use this to your franchise marketing strategy’s advantage. 

YouTube is a good starting place, but make sure you’re creating marketing content on TikTok and other social media platforms as well. The short videos help hook a potential consumer’s interest in your product. 

You need to remember your demographic as well, though. TikTok tends to cater toward a younger crowd, while older generations may use Facebook or other platforms more. It requires some research into your franchise’s audience. 

4. Social Commerce for the Future

When we say “social commerce,” we mean selling your products on social media platforms. 

Instagram, Facebook, TikTok, and more have e-commerce sections, where many users discover new products they’d like to buy. Giving them the ability to purchase on the app itself will immensely help your franchise marketing in 2021. 

5. Be a Franchise with a Purpose

This may sound self-explanatory, but let’s dive in a little deeper: what does it mean to be a franchise with a purpose?

A franchise with a purpose is a business that cares about its customer base. You make it known why your services are needed to your customers. It is also a good idea to consider where you can redirect your profits as well, such as if you will donate money to important causes or if you will redistribute some of your profits to community nonprofits and efforts. 

These little things add up over time to show your business to be one that customers can align with. 

Franchise Marketing Trends in 2021

These five trends offer you some insight into the changing marketing strategies in 2021. As the world becomes more digitized, you need to keep up with the trends to increase your franchise profits. 

Are you feeling nervous about these new franchise marketing trends? Don’t be! At Buzzhive Marketing, we can form a marketing plan with you. Check out our franchise marketing solutions today!

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