Search Engine Optimization — you’ve probably heard about it. But what are the types of SEO? 

360 Billion people have searched on google this year so far. We’re not even halfway through the year yet.

Let that sink in.

If you don’t already know about SEO — you need to learn about SEO. You have to learn the benefits of SEO, the types of SEO, and what SEO can do for your business.

What at first just seems like playing google to your advantage is a world full of complex analytics and statistics. This article will walk you through the main SEO types, so you can use them to your advantage. 

On-Page SEO

On-page SEO refers to the part of SEO that focuses on what you can control directly. When people talk about SEO — they usually mean on-page SEO:

Keyword Research

Keyword research is the most important part of on-page SEO, and pretty much the most important part of SEO in general. A great SEO company will help you research, not just what prospective clients are looking for, but the language the clients are using to look for your product.

Literary critic William H. Gass thought that the world was best accessed through words. SEO helps you take charge of this dictum, by placing your business in direct line with the words your customers are using.

Content Creation

Another on-page SEO tactic is to create content that centers on keywords or topics surrounded the keywords. This will drive more content to the site, ensuring that customers will look at your products. 

Technical SEO 

Technical SEO is a bit more complicated — but don’t worry, it’s still pretty easy to understand. It refers to the parts of your website that the customers don’t see — the inner workings if you will. 

Technical SEO focuses on optimizing (optimizing is a keyword) your site’s speed, security, and indexing. Search engines aren’t going to prioritize laggy sites. By taking care of business in this regard, you’re taking care of business in regards to marketing. 

Off-Site SEO 

Off-site SEO refers to the SEO that you’re getting from external services.

Picture this: you’re a restaurant in Philadelphia. You hire a blog-writing company to write a restaurant on the “top five burgers in Philadelphia”. This company includes a link to your restaurant — and some of your keywords — in the list. 

This is off-site SEO: Opening up more doors for your clients to come in from. 

Master the Types of SEO 

SEO — to put it simply — is where the world is going. Marketing is no longer enough. In the internet age, not making yourself available to the common consumer on social media sites is like setting up shop far away from town in the middle of the woods: No one will see you! 

Master the types of SEO, and bring more clients into your company today.

For more information, contact us today.