The internet has brought with it so many changes. Some are absolutely wonderful, while others, not so much.
One quickly developing aspect of the internet age is where people turn for information and to make a purchase.
In 2017, the number of people that performed a Google search was 3.5 billion… per day!
And not only is half of the world’s population actively using search engines like Google and others, but they are also spending their hard-earned money on the web too.
Global eCommerce sales accounted for $26.7 trillion in 2020, making up almost one-fifth of all retail sales.
If you run a business, having an online presence is a major advantage. But to make it work best for you, it’s worth looking at the different types of websites available to find the one that suits your business best.
3 Types of Websites To Boost Your Business
When it comes to designing a website that’s right for your business, it’s often worth looking at other examples that perform well.
The best websites can provide brilliant insights that can be applied to your small business and help you grow to new heights.
Many of these types of websites can be easily created with WordPress and basic web-building programs. But, if you would like to have complete control of your website design, web design specialists are available to help bring your vision to life.
A brochure website is likely the most simple and straightforward website build in this list.
They act as a way to inform customers of what you offer but they don’t have features to buy or interact with in other ways because it’s really just there to display your offerings.
In this way, it is also the easiest to build and maintain with just a few pages needed but it has the benefit of giving your business a 24/ online presence.
E-Commerce websites perform exactly as you’d expect with that name.
They act as an online store for you to sell your product and conduct transactions online.
This is a widely used feature so many website building services offer the functionality. But, if you want the most control over your e-store, it is worth finding a professional to help build it.
Lead Generation Websites
Lead generation websites are an excellent creative solution for gathering details on potential customers and warming up leads by offering them a valuable exchange.
What you offer in order to collect this information is up to you but it’s best to make it feel worthwhile for the customer to explore your site.
If you also offer a product or service that requires some form of education prior to purchase, a website like this can also be an excellent way to deliver that while collecting valuable leads.
What Else Can You Do To Improve Your Online Presence
With the types of websites available covered and your first steps towards building a fantastic online presence, it’s time to dive deeper and see what else you can do to improve growth.
You can find an excellent article on how to rank higher on Google here.
But, if you would like expert help to make your website stand out and bring your marketing to the next level, consider our marketing packages for delivering the best service possible.