You’ve run targeted ads on Facebook, promoted your business at conferences, and even invested in local billboards in high-traffic areas. You’re going above and beyond to get your company out there to customers, but are you focusing on content?

Content marketing is a huge tool in every digital marketer’s belt. Companies can drive web traffic and increase sales with a focused content strategy. 

If you want to build your business through content marketing, follow this guide on how to get started!

What is Content Marketing?

Content marketing involves creating and sharing online materials to promote your business. The goal is to create engaging topics that are relevant to your industry. This will showcase your company as an expert on those topics.

Content marketing helps to develop trust with your customers. The more engaging information you have to share with them, the more likely they are to keep coming back to your website, increasing your web traffic and customer retention.

Developing a Content Strategy

A content strategy should be influenced by your business goals. What are you offering your customers? Which industry are you in?

From there, take a look at your buyer personas. This will tell you what your customer’s pain points are and what they want to know more about.

For example, if you’re a recruiting company, your clients may want to know the best strategies for writing a resume. Determine your topics ahead of time and develop a schedule you can stick to. An editorial calendar can also help you determine and organize your content topics.

Keyword Strategy

SEO is a huge piece of content marketing. A strategy that uses natural keyword types throughout your web content will improve search results. Build content topics around highly searched keywords related to your business. Strike the right balance in choosing your keywords. Too general and your competition will be very high, too specific and no one will be searching for your content.

Blog Posts

Blog posts are the most common tactic in content marketing. Be sure to have a clear topic and strong writing skills. To increase traffic and search results you should also include internal and external links, related keywords, and a strong image.

Guest blog posts are also great for increasing web traffic. Guest posts involve writing content on other websites that link back to yours. This shows your site has authority over a certain topic. 

Write relatable, industry-specific blogs for your audience. Your blog posts should be personalized, engaging, and thought-provoking.

More Content Distribution

Content creation comes in many different forms other than blog posts. In fact, podcasts are extremely popular given that 51% of the U.S population listens to them.

Email marketing is another great tactic to add to your content strategy. As you continue to generate leads, emails are a way to promote discounts and sales, blog posts, product updates, company announcements, and more.

Content Strategy is one tool among many in online marketing. Learn more by visiting the Buzzhive Marketing Blog today!