You work hard to make your business the best it can be. But are you reaching the right people? Marketing is the best way to get the word out about what you do.

When you master marketing, you attract loyal and enthusiastic customers. But with new trends every month, it can be hard to keep up. Digital marketing trends move fast.

One minute, you’ll hear about TikTok. The next minute it’s Instagram reels or influencer marketing.

Want to make sure you’re on track when it comes to your digital marketing approach? Read on to find out five digital marketing trends you need to know in 2021. 

1. Work With Influencers

Nowadays, it’s not enough to send your product to an influencer and wait for customers to roll in. People are paying less attention to huge influencers selling to them.

Focus your marketing attention on micro-influencers with highly engaged audiences. Look to build long-term relationships with influencers. They will be more than advertisers, they become ambassadors for your brand. 

2. Chatbots

What if you could reach out to multiple customers at once and leave them each satisfied with your brand? Sound too good to be true? Luckily, chatbots make this possible.

Using chatbots means you can have one-on-one contact with your customers. They can ask questions and express their needs.

Companies using data intelligence in their marketing see more growth than their competitors. Not only that, their business is better prepared for tech developments in the market. 

3. Voice Search

More and more consumers are using voice search. Because of this, they are clicking the first web result that best matches their voice search. This means your Search Engine ranking is more important than ever.

When it comes to SEO keywords, you’ll want to optimize for voice search. Adapt your keywords to match local SEO queries. Not only that, consider using conversational keyword constructions when building your site.

Think about how you can answer your customer’s question. That’s usually how they’ll phrase their voice searches. 

4. Video Content

When it comes to digital marketing for beginners, making video content is key. Gone are the days that photos are enough when you’re making marketing content.

TikTok and Instagram Reels are where your customers are going to learn about brands. They’ll often check social media when looking for shopping inspiration. Focus on making video content when you’re developing marketing campaigns.

5. Transparency

Consumers are hungry for transparency from brands. When you think of your digital marketing, keep in mind consumers are looking for honesty. You don’t have to be perfect.

But make sure to share any changes you’re making to your company. Also, share news about donations you’re making to charities. You’ll win over consumers, especially younger ones, when you’re transparent about your business.

Win With These Digital Marketing Trends

Now you know which digital marketing trends to keep an eye on as you plan your next moves. Online advertising can be overwhelming as a business owner. But by staying on top of trends, you’re already mastering digital marketing.

Were these digital marketing tips helpful? If you’d like to learn more or want more support, we’ve got you.

To discuss your marketing needs with experienced professionals, get in touch.