There are nearly 750,000 franchise establishments in the United States. Those businesses employ almost 8.5 million people. But, what’s the key to success?
Not every franchise thrives. In fact, many fail. So if you’re looking to take your business to the next level, you need to know about franchise marketing and how it can take help your company succeed. Keep reading to learn more.
1. Create Quality Content
Content marketing is important for several reasons. First, the right content will engage your audience and encourage them to keep coming back.
SEO-friendly content will also boost your chances of ranking higher in local Google searches. So not only could you gain new customers or clients, but you could also become an authority in the local market.
If you’re looking to improve your website’s content, you may want to consider finding a franchise marketing company.
2. Have Brand Consistency
As your franchise expands, it can be difficult to maintain a unified brand–especially across your marketing channels. However, it’s crucial to have a consistent voice.
In terms of brand consistency, consider providing branded assets for social media, websites, and email marketing. This way, individual franchisees will have the flexibility to pick and choose how they market their business, but you’ll still have a consistent brand.
Consider creating brand guidelines to educate franchisees on what topics to include and what to avoid. This way, they will know what’s expected of them, and you won’t have to worry about the wrong messages getting out.
You can also hire a franchise marketing service to help you create a cohesive brand and conveys the right message.
3. Focus on Local SEO
When it comes to digital marketing strategies for franchises, focusing on local SEO is crucial. Link building and location-specific keyword research are great for increasing your website’s visibility.
When you focus on local SEO, and someone in your area conducts a “near me” search, you’ll be more likely to pop up on the first page. In addition, if your website’s content is accessible and conversational, you’re more likely to attract a customer.
4. Advertise on Social Media
Social media gives you a global audience. For a franchise, social media can get you into local markets faster than you’d expect. Every branch of the franchise should have its own social media accounts, but remember to implement brand parameters, so messages are consistent across the board.
5. Consult Franchise Marketing Experts
When it comes to really learning how to market a franchise, you should consult the experts. Whether you talk with a mentor or try to strengthen relationships through networking, you can learn a lot from people who have tried, failed, and succeeded over and over again.
Learn More Franchise Marketing Tips
Now that you have a general idea of what successful franchise marketing looks like, it’s time to make some changes to the way you market your company.
Before you know it, you’ll be reaching and exceeding your business goals and creating a prosperous future for you and your employees.
To learn more about marketing, click here.