If a person needs to answer a question or needs to locate a business that helps them solve a problem what do they do? If you said Google it, that’s correct.
Have you ever wondered how Google lists its rankings? Have you ever wanted your business to appear as the first result or the featured snippet?
If so, you need to practice Search Engine Optimization (SEO). But why?
SEO focuses on getting your pages to rank higher on Google than your competitors.
It is also a guaranteed marketing tactic that increases the flow of traffic to your website. In fact, SEO is one of the main ways people discover content online.
The two most popular types of SEO are organic SEO and local SEO. Keep reading to learn the difference between the two.
What Is Local SEO?
Local SEO focuses on the specific locations of a business.
For instance, if a user is looking for a restaurant near them, that is where local SEO becomes relevant. If your business also has many locations, you can use local SEO to make them all stand out.
Google then uses an algorithm to determine which results are relevant to your search. To improve your local SEO rankings, it is important to make your locations reliable.
What Is Organic SEO?
Organic SEO aims to optimize your website and get it ranked for certain keywords.
This type of SEO is not as connected to a physical business as local SEO and is instead revolved around a website. Popular uses for organic SEO include bloggers, internet marketers, and internet-based businesses.
If Google or any other search engine thinks your content is authoritative, and relevant to the keywords, the location on the results page increases.
Organic SEO is beneficial to businesses because it increased your brand visibility. It also enhances your brand awareness, increases value over time, and is cheaper than other marketing tactics, such as SEM or social media ads.
What’s the Difference Between the Two?
The differences between the two go deeper than locations vs. websites. The two strategies target different search engines results pages (SERPs). While organic SEO aims to appear on page 1, local SEO seeks map pack listings.
Another difference between the two is that local SEO links are citations. When it comes to organic SEO, links play a crucial role.
The links your blog post uses or backlinks which take users back to your website play a major role in your ranking.
For example, the more backlinks you have, the more likely Google ranks you higher. The reasoning is it views your content as authoritative and you as an expert on the topic.
To learn more about backlinks and how to make sure they are adding value to your website, be sure to check out our blog. We also discuss topics such as driving website traffic, social media advertising, and SEO vs SEM to optimize your marketing.
Start Utilizing SEO for Your Business Today
Do you want to get your business in front of more users? If so, give us a call to learn more about local SEO. We offer blog post creation, marketing video creation, DIY link building, paid ad campaigns, and more.
For any additional marketing questions, contact us today.