SEO: you’ve definitely heard of it, but what’s it all about, really? Far from being complicated or difficult to understand, the idea of SEO is actually quite simple. All it involves is gearing your website and your content so that they will be more easily discoverable on search engines by potential customers.
This is important because search engines send 300% more traffic to websites than social media. Tools such as Google have the ability to make or break a business. That’s where SEO marketing comes in.
If you’d like to start using Google to your advantage, this guide can help. Read on for some of the most effective SEO marketing techniques for your business to try.
Conduct Keyword Research
One of the most important parts of any SEO strategy will involve knowing what keywords you should be ranking for. Keywords correlate to the search terms customers are using to find businesses like yours. For example, if you’re a purveyor of fine spirits, one of your keywords might be “bar near me”—you get the picture.
You should have a few different keywords you are looking to rank for. If everyone’s trying to rank for the same keyword, your chances of beating the competition are far less. By using slightly more unusual keywords (and including LSI keywords) you’ll increase your chances of success.
Make Sure Your Site’s Alright
SEO isn’t all about keywords, though. Google and other search engines also judge how highly to rank a website by how good of a site it is. This is what’s known as technical SEO.
Make sure your site’s load time is on point, you’re optimized for mobile, and your site’s information architecture is easy to follow. Another big point: you need to make sure your site is discoverable in the first place.
If it’s not, all of your SEO efforts will be for naught. Google has a tool that will allow you to check this.
Create Compelling Content
Another big part of a winning SEO strategy is to create great content. Remember those keywords from earlier? Now’s your time to put them to good use.
Create helpful blogs and how-to guides, making sure to include the relevant keywords and links to reputable sites. By doing this, Google will recognize your content as high quality and will rank you higher.
Another way Google judge’s a page’s quality is by how long users spend on it. Creating content that is compelling and useful for your customer base will ensure they want to read every last word, boosting your score further.
Start Your SEO Marketing Journey Today
If you’re interested in implementing SEO marketing techniques to boost your business, but you’re not sure where to start, we’re happy to help. At Buzzhive Marketing, we have the experience, knowledge, and creativity to boost your business using the latest SEO tricks and tactics. Get in touch today to arrange a consultation.