So you’ve had the same website for a while now and you want to know if it’s time for a new website design, or if your website is just fine the way it is. You’ve come to the right place.
Slow, worn-out websites can turn off prospective customers and clients — Don’t let this be you and your business!
In this post, we break down the 7 warning signs of an outdated website that you need to know.
1. Slow Page Load Speed
Site slow to load? This is one of the most common signs of an outdated website.
You can check your page load speed and get some recommendations for improving it, but depending on how long you’ve had your website, it might be easier to do a complete website redesign.
2. High Bounce Rate
If users are landing on your site and bouncing without taking action or viewing any other pages, this is a key warning sign that a new website design should be on the cards.
It usually means your site is either unclear, too slow, or needing a revamp — either way, it’s not a good sign.
3. Low Site Ranking
Google ranks outdated sites lower than newer sites because older sites tend to be slow, have low traffic, and high bounce rates.
Having your site ranking low on search engine results pages is one of the signs you need a new website.
4. Site Is Out of Date
Be honest with yourself. How long has your website been the same for?
It’s hard to objectively say a specific time frame, but if you’ve had the same layout and design for 5+ years, it’s likely time to review it, especially if anything you’re using for your website functionality has become obsolete.
5. Not Mobile Responsive
Statistics show that over 70% of web traffic comes from mobile, so having an optimized site is a necessity.
This isn’t all about appearance — it also means having your navigation and user journey optimized for a smaller screen as well. These are things that will improve your SEO and get your site ranking higher.
6. Business Changes
Does your website still match your business’s offering and tone of voice?
If you’ve updated your products or services, or if your website information is updated, it’s time to make some changes so that your website can represent your brand and contribute to your success.
7. Industry Changes
So you’ve noticed some of your competitors updating their websites recently. That doesn’t necessarily mean you need to change yours as well, but if yours looks lackluster or seems slow compared to theirs, it may be something to consider.
New Website Design: Time to Make a Change?
If you’re asking yourself, “do I need to redesign my website?”, chances are that you probably do. That doesn’t have to mean a complete overall, it could just mean refreshing a few things.
If that sounds intimidating, get in touch with us today to arrange a consultation. We can support you with your new website design, SEO, and marketing strategy to boost your business.