SEO — it’s one of the most important parts of digital marketing. When you make use of SEO, you drive people to your site without them even realizing you’re advertising to them. 

Instagram — it’s one of the most popular social media platforms in the world. There are over 1 billion people on Instagram worldwide, meaning there are likely thousands upon thousands of people looking for your service.

Are you aware, however, that you combine the two together? 

Instagram SEO is one of the hottest ways to gain leads in 2021. This article will walk you through four hot Instagram SEO tips so you can up your Instagram marketing game. 

1. Optimize Your Profile

The first thing you need to know about SEO for Instagram is that you can drive people to your Instagram page just as easily as you can to a website. 

Incorporate one of your primary keywords in your username. Doing this means you’re far more likely to come in people’s relevant searches on Instagram. Wouldn’t you love to have your whole profile come up when people are looking for products you sell? 

You can also stuff your bio full of relevant primary and secondary SEO keywords. Doing this will make you likely to come up in search results as well. 

2. Optimize Your Captions

Unlike Twitter — which is text-based, and Facebook — which is mixed media, Instagram is largely visual-based. However, captions give you a unique opportunity to incorporate keywords. 

While users can only search for content based on hashtags and locations, your captions can help you slip onto more people’s pages more discretely. 

As a user starts to like new types of content, Instagram slowly starts to realize their preferences. They’ll begin showing those users new, relevant content. How do they know which content is relevant? — captions. 

3. Inspire People to Tag You

If Instagram starts to realize that a lot of people are tagging your profile, they are likely to promote you. This is key to Instagram marketing

There are many ways for you to inspire people to start tagging you in posts. For one, you can use a sort of “influencer” model and promise to share people’s profiles on your page if they tag your product. This uses Instagram’s platform to promote both of you. 

4. Make Use of Hashtags 

They’re the most obvious element of Instagram SEO, but that doesn’t mean they’re any less important. 

Hashtags are the most surefire way to get seen by strangers. Treat hashtags that you’re trying to beat your competitors the same way that you would treat SEO keywords. 

It’s highly unlikely the people will scroll to the second page of search engine results, and highly unlikely that they’ll scroll down far in an Instagram search. 

Instagram SEO Is Important 

If you want your business to thrive on social media, you have to start thinking about Instagram SEO. 

Optimize your profile and captions, inspire people to tag you in posts, and make use of hashtags, and you’re very likely to succeed. 

For more information, contact us today. 

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