If you want to get the most out of SEO for your website, you need to use the right tools. These tools can help you optimize different components of your website and its content, allowing it to stand out among its competitors. 

The question is, which of these tools are the best? While there is a variety out there, these are indeed the best SEO tools to be using in 2021. 


If you’re going to engage in SEO, you need to use a good keyword research tool. While there are plenty of great options out there, the cream of the crop has to be Ahrefs

In addition to providing a bevy of keyword research metrics, Ahrefs also provides a site audit tool as well as competitor analysis capabilities. In using Ahrefs, you’ll be able to scope out your biggest competitors, and then strategize ways in which to surpass them. And when it comes down to it, that’s what SEO is about. 

Google Analytics

A great free tool, Google Analytics, allows you to see how users behave on your website. As such, it enables you to make strategic changes so that you can improve on things like bounce rate and the time that the user stays on the page. 

There are a variety of other features provided by Google Analytics as well, from traffic source monitoring to traffic measurement to link tracking, and more. If you’re going to be pursuing SEO, you need to have this tool in your arsenal. 


If you’re looking for paid SEO tools that can do it all, look no further than MOZ. This tool offers everything from keyword research capabilities to site auditing capabilities to backlink analysis and more. It’s considered by many to be the best tool in the business. 

Note, though, that it’s on the expensive side. So, unless you’re serious about pursuing SEO at this very moment, you should start with something a little less costly. 


When it comes to backlink research, few tools are on the level of Majestic. This tool enables you to search for and find the backlinks to every website on the net. This is hugely beneficial as far as competitor analysis goes. 

In using Majestic, you can scope out your greatest competitors, find out why they’re currently besting you, and then take action to try to outmatch them. Oh, and you can do a number of other things with it as well, including keyword research, campaign management, and more. 

These SEO Tools Will Make All the Difference

There is no shortage of tools for SEO. However, if you want to make the most difference possible, these are the ones to add to your arsenal. 

Need help using these types of SEO tools? Looking for assistance with SEO in general? If so, we here at Buzzhive Marketing have you covered. 

Contact us now to get the process started! 

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