Each year, around 300 companies develop their business into a franchise. The franchisor is the individual or organization that establishes the company’s business system. The franchisee pays a fee to do business under the franchisor’s system and name.
Every business needs marketing to grow its customer base and increase sales. However, franchise marketing can be challenging. Every franchisee has their own ideas for marketing, but there needs to be consistency across each franchise location.
This guide will discuss what franchise marketing is and some franchise marketing tips. We’ll also talk about why partnering with a franchise marketing agency is the best route for success.
What is Franchise Marketing?
Any activity that a franchise conducts to grow their company constitutes franchise marketing. This can include some of the following activities:
- Email marketing
- Social media marketing
- Pay-per-click advertisements
- Trade shows
There are two major sections of franchise marketing. The first one is operational franchise marketing. It’s any marketing activity that both the franchisee and franchisor do to bring in and retain new customers.
Franchise development marketing is a marketing activity that a franchisor does to sell more locations.
How to Do Franchise Marketing
The critical component to effective franchise marketing is knowing who your customer base is. You’ll also want to know which are the best channels to reach them. Once you know your target audience, you’ll need to identify how your franchise stands apart from the competition and what your long- and short-term strategies are.
Examples of Channels to Reach Customers
Your franchise’s website helps both potential franchisees and customers find out about your franchise. Below are some items you should include on your company’s website:
- Examples of why an individual should become a franchisee
- Educational content that shows what it’s like to own a franchise
- Various areas where you can collect email addresses
- A well-designed website that’s easy to navigate on desktop, mobile, and tablet
Social media is another effective platform to reach your target audience. Discovering which platform, whether it’s Facebook, Instagram, or Twitter, where they spend the most time is vital to ensuring you spend your marketing dollars in the right place.
You should be active and interact with your audience in a way that’s personal and not sales-focused. This will help you reach and connect with your target customer.
Search engine optimization, or SEO, is a way to bring organic traffic to your website. Ranking for the correct keywords can bring in a continual flow of leads and help you appear higher on the search engine results pages.
Connect With Buzz Hive Marketing for Your Franchise Marketing Needs
Whether you’re attempting to do franchise development marketing or operational marketing, it can be difficult to grow your company. That’s why you need to partner with a qualified franchise marketing agency like Buzz Hive Marketing. We have years of experience in the industry and will create a comprehensive digital marketing plan that accelerates your franchise.
Contact us today to schedule a discovery call.