You’re not making as much money as you could be.
But what if I told you that if you changed one thing, you could fix that and make more money?
All you have to do is write better marketing copy. It sounds easy, but many struggle with it. Fortunately, there’s a solution.
So if you’re wondering, “how to write good marketing copy?” we’ve got you covered. Here are 5 ways to write more compelling marketing copy.
1. Determine Your Goals
Before writing copy, determine what your goals will be.
Are you looking to bring more shoppers into physical stores? Or are you looking for an increase in website visits? Or maybe you want to increase your social media following?
Once you know what your goals are, you can then know what type of marketing copy you will write. Some examples include YouTube videos, direct mail, flyers, online ads, social media posts, and blogs. If you’re new to a specific type of copy, like blogging, look for tutorials on how to get started.
2. Know Who You Are Trying to Reach
Know your audience. Understand their likes, dislikes, interests and hobbies, and concerns.
If you don’t know who your audience is, conduct market research and engage with your current audience.
Once you know your audience, you will know how to reach them. Then you can use the right tone in your copy when addressing them. A formal tone doesn’t work for every audience, but neither does a casual tone.
3. Diversify Your Efforts
Make sure to diversify your efforts. Don’t write only one type of copy. Your audience will be segmented, so you need to reach them where they are at.
Plus, there are unexpected things you should expect. Social media sites go down. Direct mail can get lost or ignored.
The best marketing copy will integrate with your existing marketing efforts, and the best marketing is all of the marketing.
4. Test Your Copy
Test your copy and learn from your mistakes and successes. When you write something that clicks with your audience, you’ll know.
If your copy is digital, try A/B testing. A/B testing will allow you to make careful changes to your copy and test what works. A/B testing works great for designing and optimizing your website.
5. Encourage Your Audience to Act with a CTA
Have a clear call to action (CTA). Your CTA is where you encourage your audience to take action. It tells them exactly what they need to do to move forward.
A call to action could be as simple as having a “Download Now” or “Buy Now” button. Or you could encourage your audience to follow you on social media or sign up for your newsletter.
You want to use strong action words. Depending on your purpose, you could use words like buy, shop, or order for eCommerce. Sign up, join, refer, or subscribe work for social media and newsletters. Donate, give, support, or volunteer work for non-profit purposes.
Provoke emotion and take advantage of your audience’s FOMO (fear of missing out).
Need Help With Your Marketing Copy Efforts?
Looking to market your business better? Whether you’re looking for the perfect marketing copy, or require a fully customizable website, Buzz Hive can help.
Want to know how?