Are you doing everything you can to increase brand awareness, generate leads, and grow your business? Are you sure?

Most small business owners have invested in their website development and SEO. They even pay for PPC ads and other promotions.

However, if you’re not maximizing your presence on social media, you could be missing out on tons of sales. After all, roughly 3 in 4 Americans use social media every day.

The question is, how can you capitalize on the popularity of these platforms?

We can help you there. Keep reading for our top social media marketing tips.

Diversify Your Content

Publishing engaging posts is one of the most important content marketing tips for social media. Generally speaking, the more people engage with your content, the more visibility it will have. Each like, share, comment, and link click tells the platform’s algorithm that your content is worth viewing.

To keep engagement up, you must diversify your content. Keep your followers on their toes with videos, images, memes, excerps from your blog, valuable product promotions, giveaways, and more. If you’re posting the same thing over and over again, people will lose interest and your engagement will drop.

Use Cross-Platform Marketing

Many business owners make the mistake of focusing all their efforts on a single social media app. However, cross-platforming is an effective way to increase your followers across the board. If someone follows you on Tik Tok, they’re more likely to follow you on Instagram or Facebook.

This is important for several reasons. For example, there are countless benefits of using Instagram for business marketing. If you’re only marketing on Facebook, you could be missing out on tons of exposure based on using the right IG hashtags or having one of your posts going viral.

Invest in Paid Promotions

In business, you sometimes have to spend money to make money. This is especially true in social media marketing. While you can increase your social media presence organically over time, it never hurts to pay for more exposure.

One of the most practical social media marketing tips is to use paid ads to help you reach a wider audience. Otherwise, you’re essentially marketing to the same people over and over again.

Social media ads allow you to target specific demographics of users. You can choose who sees your paid promotions based on their location, interests, social media habits, gender, age, and more.

These ads also track your engagement. You can see how many people saw your ad vs how many people engaged (likes, follows, comments, shares, link clicks). Based on these in-depth analytics, you can modify your future ads for a higher ROI.

Looking for More Marketing Tips?

Social media marketing is a complex field that can be difficult to navigate on your own. We hope these tips help you gain more followers and secure more sales. And if you need more help, that’s okay.

Contact us today to discuss your marketing plan. We would love to help you grow your brand on social media to acquire new leads and make more sales. Or, feel free to look through the rest of our blog to find more digital marketing tips for small businesses.