Social media is an incredibly versatile marketing tool for businesses today, as over 70% of American adults use at least one platform. If you’ve been looking to launch a digital marketing campaign, you might’ve heard of SEO and SMO.

But what are the differences between SEO vs SMO? What are the characteristics of each and how do you use one with the other?

That’s what we’re here to look at today. Read on to find out more about SEO, and SMO, and how they each differ.

What Are the Differences Between SEO vs SMO?

Search engine optimization and social media optimization’s differences primarily lie in their objectives and scope. While SEO might focus more on link-building, SMO is predicated on creating shareable content.

To get a better understanding of how they differ, it’s important that we look at the defining characteristics of each. Let’s break those down here:

What is SEO?

SEO, or search engine optimization, is the process of using different methods to get your website to rank higher on search engine result pages. Most SEO strategies focus heavily on keywords.

Keyword planning involves choosing specific words that garner lots of internet traffic. Focusing on a keyword to drive traffic to your site is a tried-and-true SEO strategy.

One way to use those keywords is through properly optimized copy on your site. Whether it’s a product description or a blog article, a well-written copy can leverage your keywords to efficiently bring traffic to your site.

SEO often involves link building, which is the process of gaining links from other sites. This shows Google and other search engines that you’re a reputable site that people want to link to.

What is SMO?

Social media optimization, or SMO, is the process of using your social media accounts to bring traffic to your website. This means improving your social content to get people to visit your site in some way.

Most people create shareable content to achieve this. Sharing content that users can easily share with other users is a great way to generate organic traffic. 

Things like social link buttons and easily accessible gateways to your site on your social media accounts are other key aspects of SMO. The bottom line for this strategy is to provide as much value to your followers as possible.

Benefits of SMO and SEO

When it comes to SEO vs SMO, the end goal is to create more conversions through organic traffic to your websites. As such, you should look to use each strategy to complement the other.

Creating social media content that introduces users to your site can generate more attention on search engines. Greater visibility for your business means more eyes on your socials, leading to greater traffic to your websites.

At the end of the day, it’s important for businesses to invest in both SMO and SEO. Those looking to boost their marketing strategies would be smart to incorporate both strategies to maximize their profits. 

Choosing Between SEO and SMO

Comparing SEO vs SMO provides insight into how similar they are once you break down their objectives. Use this guide to help you understand how you can leverage both strategies to your advantage.

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