Did you know that SEO is believed to have first appeared in 1991? Since then, the importance of SEO has become one of the main factors to consider in digital marketing.
Taking time to see how you can improve your SEO will be beneficial in the long run. So, keep reading to find out more about the five SEO trends you need to keep an eye on.
1. First-Party Data Collection
Google has been pushing to retire the use of third-party cookies. While this is a fantastic move for consumers as it increases personal data privacy, it is a big problem for marketing.
So while third-party cookies are falling out of style, first-party data collection plans are at the top of most SEO marketers’ to-do lists.
With the ability to lean on third-party cookies and other information to reach your target market coming to an end, you’ll see a rise in incentives that lead to people signing up for mailing lists and newsletters. Collecting information directly from the user is the way of the future, so planning for it now will save you time and frustration in the long run.
2. Refreshed Content
While changing your content might have been cost-prohibitive in the past, that is no longer the case with everything being on the internet. So spending time updating your content to increase organic traffic and make sure that you rank higher is a good strategy to implement in 2022.
If you’re struggling to optimize your marketing, you can even consider hiring a professional service to teach you or completely handle your marketing.
3. Interactive Experiences
Interactive experiences are one of the top trends when it comes to SEO in 2022. These experiences can range from:
- Quizzes
- Guides
- Videos
- Giveaways
Basically, it’s anything that you can use except basic text to draw visitors in and let them interact with your page. This allows the user to experience your page and take in the information you offer in a format that they are more likely to engage with and remember.
These experiences are also a great way to boost your user experience and help you stand out from your competition. While it won’t be possible to turn your entire website into an interactive experience, you can analyze which sections of your page need more views and which ones are best to be translated into these experiences.
4. Page Speed
Did you know that page speed actually affects your SEO? Improving your page speed and optimizing your website can really help boost your rankings while making it a better experience for your audience.
5. Voice Search
Voice search isn’t just a passing trend, it is quickly becoming a habit for many users. Page speed and mobile-friendliness are big factors when it comes to voice search, but the featured snippet is the main thing to focus on.
To ensure people using voice search gets the answers they are looking for, you need to focus on featured snippet optimization.
SEO Trends Made Easy
While SEO trends are a good starting place when it comes to formulating your digital marketing plans, it’s also important to spend time making sure your content is top-quality. That means it needs to inform and engage your audience.
Good content will always be easier to market and will allow for more organic traffic. So, update your content and start marketing!
Please contact us with any questions regarding the importance of SEO and SEO for businesses. We’d love to help you grow.