Given that 68% of all online activities begin with a search engine, you can’t afford to fail at marketing your business online. If you’re not using search engine optimization techniques correctly, your business is getting lost in a sea of competitor results.
So what can you do to rank higher on SERPs (search engine results pages) and outpace your competition? It all begins with a winning SEO campaign.
Use these practical and actionable methods to ensure you get the most out of your campaign.
Define What Your Content Will Address
When many businesses think of SEO strategies, the first aspect that comes to mind is keywords. However, achieving organic traffic requires much more than keywords, and there’s a lot more to search engine optimization.
Identify the goals of your marketing in this research and planning stage.
Content on your website should be cohesive and relevant. To achieve this, make a list of topics you’d like your content to address. Begin by choosing phrases or terms that are associated with your business.
Outline what you want your content to achieve and how your business can help solve a problem.
Once you have some phrases, a keyword planning tool can help you find a list of keywords that you want your website to rank for, such as “commercial HVAC” or “window replacement.” This is particularly useful when developing a local SEO strategy since you’ll want to use local keywords.
Learn About Search Intent
Search intent is the purpose of an online search. For instance, someone might type in “upset stomach” to learn possible reasons why they aren’t feeling well. The first page of search results is full of causes and remedies for upset stomachs, but it’s unlikely you’ll find a list of nearby doctors as most people searching have mild symptoms.
Google understands search intent, but it can be a tricky concept for businesses to wrap their head around. It only takes a few moments to type in a search, so make sure you understand the search intent of a particular term if you want to increase brand visibility and rank for a particular keyword.
Work With the Professionals
One of the benefits of investing in digital marketing solutions is that you’re putting your business in the hands of a company that understands how SEO works and can achieve results. Online marketing professionals know all the latest trends and how to improve your brand’s visibility.
Another advantage of working with a team of experts is that they’ll help walk you through all aspects of SEO, including on-page, off-page, and technical.
Only by utilizing the three parts together can you hope to develop and run a successful SEO campaign. A successful SEO strategy incorporates:
- Linking strategies (internal and external)
- SEO audits
- Site speed
- Keyword research
- Content creation
- Backlink acquisition
- And more
Develop an SEO Campaign That Brings Results
Now that you know more about what to focus on, you can create an SEO campaign that helps you reach your goals. However, if you want to achieve impressive results, working with a dedicated team of marketing experts is the way to go!
At Buzzhive Marketing, we can tailor a plan that helps you rank better and faster using proven techniques such as search engine optimization, content creation, analytics integration, and more.
Take a look at our marketing packages to see what we can offer your business today.