If you run a small local business, marketing should be a major priority.

Reaching new customers is no walk in the park. You have to put time and resources into your business marketing efforts if you’re going to attract people and keep them interested in what you have to offer. When you’re just getting started, marketing your business can be a daunting prospect.

With the right tools and techniques, however, you can get it done. In this post, we’re going to tell you 3 tips for getting started with local business marketing. Keep reading and before you know it, your business will be the hottest thing in your local area.

1. Considering Local SEO

Search engine optimization can be confusing when you’re just starting out in the business world. At the heart of it all, you’re just trying to drive your website up the search rankings when someone’s looking for a product or service that you offer.

There are various tactics for boosting SEO in general. With local SEO, it’s all about maximizing your local presence and reputation. Start by accurately filling out your Google My Business profile, which will make sure your business and contact details are correct across the board.

On your website, make sure your location is mentioned on your landing pages and try to create a steady stream of localized content. If your site is optimized for local search, it’s going to work wonders for your rankings.

2. The Importance of Social Media

Social media is absolutely crucial for any local business that wants to build a solid brand. It also helps to build a great relationship with your followers, which helps to turn them into long-standing customers over time.

Make sure that you’re posting regularly on whichever social media platforms best suit your business. The more content you post and the more you engage with people, the more your online profile will grow. When you have a lot of followers, you can direct them to your website and eventually boost revenue.

3. Encouraging Reviews

Every small business lives and dies by its local reputation. If you aren’t getting your customers to rate and review your business on whichever listings site they use (Google, Yelp, etc.), then you’re not actually trying to establish your reputation. 

93% of customers will read online reviews before buying a product or using a service. This isn’t likely to change anytime soon, with more businesses turning their focus online. When potential customers perform a Google search, your local SEO efforts combined with a high Google rating and lots of reviews will help bring in business over your competitors.

Using a Local Business Marketing Company

There’s no denying the importance of marketing for local businesses, but it can be difficult to get your name established at first. One of the best things you can do as a new business is to use a local business marketing agency like Buzzhive Marketing.

We’re a full-service digital marketing company, offering everything from SEO to content and social media marketing. Contact us to schedule a consultation and learn how we can help your new business thrive.