It’s hard to make your business stand out from the crowd.
Digital marketing is one of the most important things for turning people on to your business. That said, when everyone’s employing the same marketing tactics, it’s going to be impossible to separate yourself from the next business.
If you really want to show that your business is different from the rest, then you’ve got to get creative. In this post, we’re going to give you 4 fun and creative marketing tips to help you stand out. When you’re innovative with your marketing techniques, there’s no telling where you could end up, so keep reading and let us help you find your unique voice.
1. Content That Hits Home
Most content is created for the purpose of appealing to the most number of visitors possible. Business websites are slammed full of meaningless blog posts that are then slammed full of keywords that detract from the quality of the writing itself.
If you really want to stand out, don’t focus so much on self-promotion and keyword stuffing in your content. Write long-form pieces that actually help solve a reader’s problem or inform them of something they might not have known about your industry. Having engaged visitors is only going to help establish you as an expert in your community and field.
2. Social Media Marketing Tips
It’s so hard to cut through the noise on social media. It’s also difficult to keep your stream of content consistent enough to actually matter. There are a few things you can do, however, to give yourself a fighting chance.
Try leveraging user-generated content to grow your social profiles and build your credibility with followers. For instance, using customer reviews as Instagram stories is a great way to showcase your reputation while creating a piece of content.
Another thing you can try is using an up-and-coming social platform. If you can get ahead of the curve on a new platform and appeal to the right type of audience, it’s going to set you up for the future.
3. Email Marketing Tips
Email marketing isn’t something every small business even bothers with, but it’s still an impactful tool. One good move is to send out a welcome email as soon as you obtain a customer’s address.
It’s important to take advantage of a new relationship while it’s still on the customer’s mind. A well-crafted “hello” email will do that, then you can hit them with the deals and offers that keep them around for the long haul.
4. Investing In Video
86% of businesses view video as an important marketing tool and you should too. You can communicate a lot more through a 5-minute video than you can by posting a 2,000 blog post. The key to making your videos worthwhile is actually investing in production quality.
A low-budget video is going to make you look unprofessional. Set aside some of your marketing budgets to have a professional video team make you something that people are going to love.
Get Digital Marketing Help for Your Business
These are a few digital marketing tips that will definitely help your business grow. If you really want to take digital marketing seriously, you need a serious digital marketing agency.
At Buzzhive Marketing, we offer full-service digital marketing that includes SEO, content creation, web design, and social media management. Contact us to learn more about our packages and how we can help your business.