Your company website is the most important aspect of your business, but only if people are going to it.
About 1 out of every 5 businesses say that one of their main issues is low website traffic. If you want to drive more traffic to your website, you need to know how to employ the right strategies.
In this post, we’re going to give you a few marketing tips that’ll bring new life to your site. Digital marketing is a multi-faceted tool that can be overwhelming at times. Keep reading, however, and you’ll see that these key marketing techniques can always drive more traffic to your site and help you boost sales.
Content Marketing Tips
One of the best ways to drive more traffic to your website is to improve your content marketing. Your company blog, social media posts, and videos can make a huge impact on how many people visit your site and stay there.
Blogging, in particular, can really help boost SEO and drive your site further up the search rankings. The key to blogging these days is ensuring that your posts are well-written and informative. When you’re informing your readers, your blogs are going to perform better than when you’re keyword stuffing.
Social Media Marketing Tips
When it comes to social media, it’s all about branding and building a following. If you’ve got lots of followers that enjoy what you do on social media, it’ll be easier to direct them to your website and turn them into serious leads.
Post often and consistently to really drive home your branding image and voice. Engage with your followers in the comments section and make sure to gear their attention towards the content available on your site.
Email Marketing Tips
Email marketing is still one of the most effective digital marketing techniques available today. In terms of ROI, email marketing generates $44 for every $1 spent. It’s a great way to send your leads personalized messages that ultimately send them to your website.
The key is creating concise but enticing email copy that makes your leads want to check out your website. Put a strong call to action at the end of the email with a link to a specific landing page and you’ll start to see traffic and sales increase drastically.
SEO Rules All
SEO remains the most crucial piece of the digital marketing puzzle when it comes to driving traffic to your site. If you’re a local business, putting a special focus on local SEO techniques can help you ensure that your website shows up before your direct competitors.
The things that affect local SEO are localized content, properly filling out your Google My Business page, and encouraging customer reviews. It can be helpful to bring on a marketing agency to help you understand the ever-changing SEO landscape.
Digital Marketing Techniques and Your Website
These are important marketing tips to get people to your website, but if you don’t have a great website, you’ll have trouble converting. Working with a digital marketing firm like Buzzhive Marketing can help with both digital marketing and web design.
Visit our site to check out our various digital marketing packages, as well as our custom web design. With our help, you’ll never have to worry about traffic or conversions again.