Nowadays, it is not enough to just have a website as a small business. With over 1.9 billion websites online, you also need to stand out from a huge internet crowd. A good place to start is to evaluate your small business website design.

Looking at attractive website design ideas is helpful, but a successful small business website design must be responsive. A responsive website design is viewable across devices, including mobile phones, tablets, and computers. 

Read on to learn why a responsive website is one of the best tips for website design that will reap the rewards for your small business. 

Better User Experience

If your website isn’t responsive, it doesn’t matter what it looks like. Users will quickly leave your site searching for a more functional website if your pages do not adapt to their device needs.

Users do not want to have to zoom into content or struggle to navigate through pages. Other issues include poor-quality photos, which make your business look unprofessional.

In contrast, a responsive website design ensures users can easily navigate your site and find the information they need. You will have lower bounce rates and higher conversion rates. 

SEO Gains

Search engine optimization (SEO) strategies help you move up Google’s search rankings. Users rarely venture to the second page of Google results, with over 25% clicking on the first Google search result.

If you have a responsive website design, then Google is more likely to give your site preference over unresponsive sites. You then attract more traffic to your site and more chance of converting leads. 

Easy Maintenance

A successful small business website design should also be easy to maintain. And the good news is that responsive sites require less maintenance.

It is much quicker to make changes to your site without worrying about updating two different websites: one for desktops and one for mobiles. 

Cost-Effective

Maintaining two different websites can quickly become expensive. Investing time to make a responsive website design is more cost-effective as you only need to invest in one website design.

Plus, mobile users generate over 54% of all website traffic, and that number is expected to grow. Make the initial investment now to reap long-term savings and gains. 

More Social Media Shares

Social media can be an effective way to promote your small business, especially when you have a limited digital marketing budget. A responsive website allows you to integrate features such as social media share buttons.

If your small business website design functions well and is attractive, features such as these increase the likelihood of social media sharing.

A Responsive Small Business Website Design

A successful small business website design has to be responsive. Although there is an initial investment, your small business will reap the rewards. It is essential to cater to different devices, especially if you want to reach a broad audience and gain targeted leads.

You do not have to create the best small business website design alone. Buzzhive Marketing is here to help you with your small business website needs.

Give us a buzz to learn more about how we can help you create the website of your dreams.