Did you know that small businesses account for 44% of economic activity in the United States?
Whether you’re a business yourself and want to help your community thrive, or you’re a consumer, there are many reasons to shop local. But what is small business support, and why should you show it?
Find out in this simple but informative guide.
1. You Help Your Community
Small local businesses care about the neighborhood. Many small business owners grew up in the area and want to see it thrive.
When you support these businesses, you’re also supporting a community. These are your neighbors, and they’re invested in the future of the area.
One way to support a small business is to shop locally. Small Business Saturday is one of the best times to show your support. If you’re a business yourself, you can participate. If you’re a consumer, you can shop at your favorite local stores that day.
Proper marketing is key to success as a business, and Small Business Saturday is an excellent way to raise brand awareness. It’s also an excellent time to connect with the community and form meaningful relationships. Show your love for your neighborhood, and your customers will take notice.
2. More Care and Quality of Products and Services
Bigger corporations can slip when it comes to quality. Mass-produced products are usually sold cheap, and the compromise is a reduction in quality.
Similarly, you may not receive stellar service from a larger business. If you have questions or concerns, you might spend hours trying to reach customer support.
Small, local businesses are usually friendly, community-minded, and strive to offer superior quality products. Small business owners are passionate about what they do. Many took a great risk by becoming an entrepreneur, and they have to put their all in their work.
As a result, you’ll see a difference when you support a small business. Plus, you’re buying products that mean something to someone, as many are unique, handmade, or homemade.
3. You Help the Environment
Big businesses can create a lot of waste and often leave a huge carbon footprint. From excess plastic packaging to pollution, large corporations can do a lot of harm to the environment.
Plastic products corporations, for instance, contribute millions of tons of plastic waste each year and much of that winds up in our oceans and waterways.
Many small businesses want to do their part to help the environment by reducing waste, using recyclable materials, and so on. As many small business owners are community-minded, they want to keep their neighborhoods pristine. It’s good for both business and the earth.
Show Small Business Support
Showing small business support is easy when you choose to shop at small, locally-owned stores. Show your appreciation by supporting small business year-round, especially on Small Business Saturday!
And as a business, make sure to support other small companies to assist one another and to help your community thrive.
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