There are an estimated 4.4 million blog posts published on the internet every day.

When traffic to your site is everything, the trick is knowing how to write a blog post that will be successful from day one. 

But what should you focus on with blog post writing? For starters, your blog post ideas should have plenty of keywords and SEO to help reach your target audience. Keep reading for some tips about successful blog posts. 

Choose Topics Your Audience Will Care About

Before you start a blog post, you should know if your audience will care about it or not. As you develop your audience, you should develop your blog post ideas in response to what they care about or would be interested in reading. 

If the topic of your blog post isn’t interesting to your audience then they won’t click on it. And without your audience starting the initial traffic to your website, then there’s no way the blog post gets boosted for even more traffic. 

Market Your Blog

Blog post writing is a marketing tool, so it’s no surprise that it needs to be paired with other marketing strategies too. You could write the best blog post in the world, but if no one is seeing it, it’s not going to help you. 

Promoting your blog is a great way to get more eyes on it and widen your audience. Using social media is a great way to do this.

Use SEO Strategies

There are a lot of people using content writing on the internet. Using search engine optimization (SEO) strategies is a great way to make yours stand out from the crowd. 

SEO strategies are ways to improve your website’s SEO ranking. This means when someone searches a topic on the internet, your website comes up with those keywords. But your website might be very far down on the search engine results list, so people aren’t seeing it. 

With a good SEO strategy you improve your search engine ranking, so more people see your site. The best way to do this is through strategic use of keywords and layout. Do your research to learn more about successful SEO campaigns.

User-Friendly Design

The look of your blog is almost as important as the content. It’s important that you avoid anything that will make your blog posts difficult to read.

When it comes to the content, you must break up your text into easy-to-read paragraphs. Walls of text are daunting and readers will avoid them. You also want to make use of a user-friendly font like Arial, San-Serif, or Georgia. 

When it comes to design itself, you want to avoid harsh colors and weak contrasts. Simple white backgrounds with black text are the easiest to read. But if you want some color, then stick to light backgrounds and dark text, since high contrast is important for readability. 

Knowing How to Write a Blog Post

Now you know how to write a blog post that will immediately draw traffic to your website. And once you’ve got your blog launched, the key to success is maintaining it. 

Check out our marketing packages so you never have to worry about driving traffic to your website again.