Did you know that 96% of online users will visit your site only to leave without making a purchase or contacting your company? This is why effective landing pages are so important as they are designed to get higher conversion rates.

If you are trying to increase interaction on your website then you need to guide your audience, which means you need more than a homepage.

Read on for 5 ways to transform your landing pages into effective tools to drive your sales. 

1. Simple Navigation

The best landing pages start with simple navigation by using these standard practices:

  • Keep navigation buttons at the top and in the screen’s view.
  • Stick to the relevant offer of the page. 
  • Remove the top main menu bar.
  • Use appropriate button colors — not too bright and not too dull.

Proper navigation helps clarify the purpose of the landing page, which keeps customers engaged. 

2. Short Forms 

A landing page design usually includes a contact form for your customers to get more information about your service or product. However, creating contact forms is a delicate task. There are several reasons why 81% of users complete part of a form only to abandon it. 

They may feel like their privacy is being infringed upon, the questions are repetitive, the wording is uninteresting, or an error message appears. Be sure that your form is short and does not lead to one of these complaints. 

3. Call-to-Action Copy

You should always include a call-to-action (CTA) in your web design to tell your users what to do next. And your CTA should stay consistent with your page’s headline and content. Your customer should know why they are clicking a button and be taken to the right page when doing so. 

Keep your copy short and clear, and most of all, make sure the CTA is worthy of a click. 

4. Mobile Optimization

A great way to boost conversions is to optimize your webpage for mobile use. This is because 39% of sales came from a smartphone in 2020. Therefore, making a mobile version of your site creates a better experience for your customers who prefer to buy via smartphone. 

Include mobile design in your initial landing page launch to include easy-to-navigate side menus and compressed images to make scrolling seamless. 

5. Compelling Imagery

The purpose of a landing page is to get the user’s attention and keep it. What better way to succeed at customer retention them by giving them some amazing imagery. 

Use photos, graphics, and infographics with coordinately pleasing colors to make your website professional and engaging. However, be sure not to overload your page with too much imagery without explanation or relevancy. 

Making Landing Pages Part of Your Web Design

When you are designing your website remember that landing pages are just as important as your homepage. While homepages tell the user about your company and products, a landing page is all about action. These are the pages that get customer conversion rates up, so pay close attention to the user experience when designing. 

Get professionally-made landing pages that ensure quality and usability by contacting us today