So, you have the H1 tag for your leading header. And you made sure to make your ALT tags keyword rich. You’ve spent hours writing the perfect copy for page SEO. 

But what about the HTML meta tags? If you are a novice to meta tags, before launching your website, read this article. This page SEO guide can make all the difference in your search engine results. 

And, if you’re reading this because of the Google meta description, that’s the power of HTML meta tags. 

Learning new meta tags makes the best SEO, even if you’re a professional web developer. So if you want your web page to rank highly, make reading this meta tags guide your top priority.   

Understanding HTML Meta Tags 

HTML meta tags deliver information about your website’s information to search engines. Web crawlers also read and break down this vital metadata. 

Always put meta tags in the webpage’s head section for best SEO. Of course, you can rely on our expert page SEO services for this. Or you can consider these vital HTML meta tags for best SEO.

  1. The meta title
  2. Meta description
  3. Viewport
  4. Keywords

JSON-ID snippets work in tandem with meta tags. This metadata focuses on your web page’s structured data. Google Tag Manager helps you organize these rich snippets for the best SEO.  

1) The Meta Title 

The meta title identifies which page a visitor is viewing. Meta titles are usually the first thing they see in search engine results. For best SEO, add ranking keywords in your title. 

However, meta titles shouldn’t be longer than 70 characters. This is because most mobile devices cut off the title after 60 characters. 

2) Meta Description

Next to the meta title, the meta description is the second-most important metadata feature. After all, web browsers like Chrome and Mozilla prominently display the meta description under the meta title. 

Therefore, this snippet needs to hook and entice viewers into clicking your link. Also, the meta description can contain data independent of the web page. For best SEO, try to keep the meta description under 160 characters but no less than 50. 

3) Viewport 

A web page’s viewport is the dimensions in which you view web pages. Different screen sizes and devices display web pages differently. 

Set the viewport for mobile devices to accurately and neatly display web page elements. The viewport meta tag contains these essential components. 

  • Width
  • Height
  • Initial-scale

While the viewport meta tag accepts additional parameters, these three are the most vital. But using this meta tag alone isn’t enough to scale web pages.

CSS media queries help display web elements correctly. But you don’t have to do these tedious web page tasks. Our expert web developers can handle this for you.  

4) Keywords

Keywords provide strategic page SEO with words related to your web page. It is best SEO practice to use keywords in your meta description. However, using too many on your web page can cause ranking penalties. 

Keywords come in primary and secondary keyword categories. Usually, a web page contains one primary keyword and several secondary keywords. 

More on HTML Meta Tags 

Other HTML meta tags to consider are social meta tags. Open Graph is Facebook’s proprietary meta tag. These meta tags come in different categories to help your page appear on Facebook. 

Twitter also has unique meta tags that are similar to Open Graph. There are also the follow and do not follow meta tags. Do not follow meta tags instruct search engines to not the page. 

If you have further questions on meta tags or page SEO, don’t hesitate to contact us. Whether it’s a small business or a franchise, we’ll get your brand seen online.