News & Resources
How to Use Social Media Management to Engage Your Audience
More than half the population in the world uses some form of social media. That is billions of people scrolling, snapping, and sharing every day. As a business or brand in the current market, reaching those on social media is more important than ever. Is your brand on...
Increase Conversions by Tracking These Top 5 Website Metrics
Building an awesome website starts with a killer design. If you want to improve your online business, you need metrics. Website metrics help you understand how your website is working and how many of your visitors are turning into customers. If you are looking to...
Understanding and Applying the Principles of Minimalist Website Design
The concept of creating a website can seem tricky. From navigation to design, you may not know where to start. And if you have your own website already, you probably know how overwhelming all the choices can be. If you want to keep your website design...
Useful Insights: Why Your Website Needs a Content Audit
Where is your content marketing program in relation to your goals? Where do you want to go? The only way to find out is through a content audit. A content audit is a core part of your program because it allows you to figure out what content serves you as you shape...
Geographic Marketing: How Geotargeting Benefits Local Businesses
In 2019, marketers were predicted to spend over $26 billion on geotargeting campaigns. Could geotargeting help your business? Are you currently using any location-based concepts within your marketing plan? Where do you see the most conversion with your ads?...
Here Are 5 Facebook Best Practices for Achieving Marketing Success
With more than 1 billion people actively using Facebook, there’s no question that all businesses, big and small, need to have a presence on the massive social media platform. It’s an excellent marketing tool that allows companies to easily connect with current...
Social Hacks: Finding or Creating Social Proof for a New Business
You need social proof on your website. But your business is brand new, so where do you find it? Should you create fake proof instead? The answer is no. When you create fake social proof, you run the risk of being found out. If that happens, your new business will be...
5 Fantastic Web Design Tips To Help Your Site Standout From The Rest
The digital age has certainly changed the way the world conducts business. You can sell almost any product or service online, communication is at maximum efficiency, and nearly anyone can become an online entrepreneur. However, there are downsides to being a...
What Makes a Good Logo and Why Having One Is a New Business’s Priority
Some people seem to wonder whether a logo matters at all. Yet it does: your company's logo is a vital part of your company's branding and if your logo isn't up to scratch, it will have a knock-on effect on the rest of your branding. So what makes a good logo? What are...
Qualities of a Marketing Plan for a Franchise
For a franchise to be successful, its marketing plan has to be exceptional. Marketing for a franchise is quite different from marketing for regular private and public businesses. Franchises must have strong, identifiable brands, and work towards building customer...
The Top Small Business Strategies For Becoming A Franchise
If you’re the owner of a small business that has the potential for replication then franchising could be the best way for a fast expansion. The fact of the matter is that there are some unique paths to becoming a franchise. Franchising is not one-dimensional and...
Profitable Business Ideas in 2020
The COVID-19 pandemic has drastically changed the way companies in most industries operate. Unfortunately, it's a strong possibility that some industries may disappear entirely. The news isn't all bad, though— newer business owners now have a handful of opportunities...