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What Is UX Design and Why Is It Important?

In today's technological world, we interact with all kinds of software and platforms. This is where UX (user experience) design comes into play.  By properly utilizing UX design, you can increase your conversions and satisfy your customers. But what is UX design?...

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Why Ranking on a Search Engine is Important

Even if you have only been passively involved in digital marketing, you will likely be well aware of search engine optimization (SEO). This term used to describe how a website is calibrated to show up in a Google search engine ranking has dominated digital marketing...

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How to Choose SEO Keywords

You've designed a website for your business, and you're ready to welcome all your new customers. The only problem is that after a couple of months, you still don't have any traffic. Does this sound familiar?  If so, it's time to learn about SEO keywords....

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Understanding SEO Metrics

The amount of people that use the internet has grown tremendously since 2000. From a mere 400 million users to almost 5 billion, without a doubt, the internet is part of many people's lives. Because of this, the internet is one of the best tools for helping a business...

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Tips on How to Get Your Searches to Rank on Google

So, you've spent a lot of time and money developing a great website for your business. But then you notice that your site will only rank highly on Google if you search for your exact business name and location? This means that you're not doing a great job on your SEO...

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5 Must Have Tips to Improve Your Local SEO Results

When you're a small business that relies on local purchases or clients, it's important that you show up in local search results. You need to compete with other businesses around you, especially if you're up against big-box stores and companies. How can you make that...

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SEO 101: How to Measure SEO Performance

Search Engine Optimization or SEO is the best way to get your business online traffic. But are you wondering how to measure SEO performance? A few key metrics analyze how successful your website is at SEO. Let's explore why SEO is important and how to measure it for...

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