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Useful Insights: Why Your Website Needs a Content Audit

Where is your content marketing program in relation to your goals? Where do you want to go? The only way to find out is through a content audit. A content audit is a core part of your program because it allows you to figure out what content serves you as you shape...

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Qualities of a Marketing Plan for a Franchise

For a franchise to be successful, its marketing plan has to be exceptional. Marketing for a franchise is quite different from marketing for regular private and public businesses. Franchises must have strong, identifiable brands, and work towards building customer...

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Profitable Business Ideas in 2020

The COVID-19 pandemic has drastically changed the way companies in most industries operate. Unfortunately, it's a strong possibility that some industries may disappear entirely. The news isn't all bad, though— newer business owners now have a handful of opportunities...

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