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5 Helpful Franchise Marketing Tips

There are nearly 750,000 franchise establishments in the United States. Those businesses employ almost 8.5 million people. But, what's the key to success? Not every franchise thrives. In fact, many fail. So if you're looking to take your business to the next level,...

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The Importance of Web Design For Small Business

First impressions matter, even online. Your website has the potential to win over customers. Not only that but good web design can even boost your Search Engine rankings.  Think of your website as your calling card. It's your chance to introduce yourself to...

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5 Digital Marketing Trends to Look Out For in 2021

You work hard to make your business the best it can be. But are you reaching the right people? Marketing is the best way to get the word out about what you do. When you master marketing, you attract loyal and enthusiastic customers. But with new trends every...

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Five Small Business Marketing Ideas

A great business idea is hopeless without a solid marketing strategy. With so many ways to market, it is hard to know what is most effective. Small business marketing is about big ideas that save time and money. Below we've listed our top five ideas to showcase your...

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Six Proven SEO Tips That Work!

Few things are more frustrating as a small business owner than taking the time (and money) to write and build a website but not get any visitors. That's where SEO comes in. Search engine optimization, or SEO, is essentially the way to make search engines (particularly...

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The Common Types of Websites for Small Businesses

The internet has brought with it so many changes. Some are absolutely wonderful, while others, not so much. One quickly developing aspect of the internet age is where people turn for information and to make a purchase. In 2017, the number of people that...

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Social Media Advertising for Small Businesses

We all love to hate it, but it really does work. What are we talking about? Social media advertising, of course! Sure, targeted advertising can creep people out, and boosted posts can sometimes flop, but any small business would be remiss to put off creating a...

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What Is the Difference Between SEO and SEM?

Do you want to see incredible growth in your company’s digital footprint? You need a marketing strategy that makes use of both SEO and SEM. To create an effective marketing strategy, you need a clear understanding of the difference between SEO and SEM, as well as how...

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A Simple Guide on the Main Types of SEO

Search Engine Optimization — you've probably heard about it. But what are the types of SEO?  360 Billion people have searched on google this year so far. We're not even halfway through the year yet. Let that sink in. If you don't already know about SEO — you...

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5 Digital Marketing Benefits for Small Businesses

Digital marketing benefits—what are they?  Well, if you run a small business, you know the importance of marketing. But did you know that people just aren't paying attention to billboards like they used to?  It's a shocking fact, but it's true. People spend...

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On Page vs Off Page SEO: What Are the Main Differences?

By now, you should find yourself firmly in the camp of people who know they need a business website. Websites simplify essential processes like pitching or selling products, engaging with customers, or just offering contact information. Once you build that website,...

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5 Franchise Marketing Trends to Watch Out for in 2021

In 2021, you need a brand new franchise marketing strategy. After one year of the COVID-19 pandemic already, and with it still ongoing, you need to take into account what new social media trends and influencers can help you grow your business.   That's what...

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A Franchisor’s Guide to Mastering Multi-Location SEO

Are you a small business or franchise owner trying to rank online for several locations? If so, then you need to focus on multi-location SEO.  Don't worry if you've never heard of ranking for SEO for multiple locations. We've got you covered, so keep reading to...

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Small Business SEO Tactics That Will Launch Your Brand in 2021

Being small doesn't mean you cannot be powerful. Small businesses can still make a substantial impact on the digital landscape. However, when it comes to launching your business online in 2021, you need to be aware of certain SEO tactics that will give your brand an...

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Best Google SEO Tips for 2021

The SEO industry’s constantly evolving. Need proof? Google made over 3,600 improvements to search a couple of years ago! Staying on top of the latest SEO trends and best-practices can feel like an uphill battle as a result. Know the struggle and want some expert...

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Top 4 SEO Trends for 2021

In 2021, we’re adjusting to a new normal. Businesses are shifting their operations and adjusting their marketing strategies to suit an environment fundamentally changed by the COVID-19 pandemic.  There’s one thing that’s more important now than ever: your SEO...

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5 Spectacular Local Business Marketing Tips

The last year was hard on small businesses. And those that have weathered the storm are still looking for new ways to market their business, retain customers, and attract new ones. If you own a small business you're probably wondering what marketing tactics you...

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5 Instagram Marketing Tips You Need to Know

There are more than one billion people who use Instagram. If you're not already using Instagram to promote your business, or you're not using the app as effectively as you'd like, these tips could help. Generating views and interest is straightforward and simple. You...

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Build Trust with Video

Trust // reliance on the character, ability, strength, or truth of someone or something Here are some facts: 94% of online shoppers invest time to find the lowest price for products & services.36% spend 30+ minutes comparison shopping before making a decision on...

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How to Rank Higher in Google in 4 Easy Steps

According to recent studies, over 70% of searchers never move past the first page of Google’s search results. In other words, businesses whose websites don’t make the cut are missing out on a wealth of opportunities. In today’s fast-paced digital world, it’s hard to...

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What Is UX Design and Why Is It Important?

In today's technological world, we interact with all kinds of software and platforms. This is where UX (user experience) design comes into play.  By properly utilizing UX design, you can increase your conversions and satisfy your customers. But what is UX design?...

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Why Ranking on a Search Engine is Important

Even if you have only been passively involved in digital marketing, you will likely be well aware of search engine optimization (SEO). This term used to describe how a website is calibrated to show up in a Google search engine ranking has dominated digital marketing...

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