News & Resources

What Is Franchise Marketing and How to Do It?

Each year, around 300 companies develop their business into a franchise. The franchisor is the individual or organization that establishes the company's business system. The franchisee pays a fee to do business under the franchisor's system and name.  Every...

This Is How to Create a Marketing Budget for Your Business

Have you spent time perfecting your business launch only to see low sales and site traffic? Are you wondering what you could be doing differently? The solution lies in investing in a marketing plan, and the first step is honestly asking yourself "how much does...

What’s the Difference Between PPC and SEO?

Did you know that a little bit more than half of all organic exposure for a website comes from organic search? Of course, that leaves almost half of all exposure to come from other sources, like paid ads. Not everybody is aware of the distinction between paid ads and...

What is the Best Marketing?

The best marketing is ALL of the marketing. Sure, we're an online marketing company. We offer website design and tools to help that website be found. We feel like the fastest way to become known is through online efforts. HOWEVER, we truly believe that the best...
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How to Get the Most Out of Content Creation

Did you know that ninety percent of people prefer to see custom types of content instead of generic advertisements?  The most successful businesses are constantly working behind the scenes on their content creation strategies. They understand that it's the best...

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What is Evergreen Content, and Why Do You Need It?

The best marketing is ALL of the marketing. Sure, we're an online marketing company. We offer website design and tools to help that website be found. We feel like the fastest way to become known is through online efforts. HOWEVER, we truly believe that the best...

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Top Questions to Ask Before Hiring a Web Design Firm

You need a great website to have a successful small business these days. Your website is your online hub, the place where prospective customers come to find out more about you and what you do. It's essentially the digital brick and mortar that you need to tend to as...

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5 Ways to Write More Compelling Marketing Copy

You’re not making as much money as you could be.  But what if I told you that if you changed one thing, you could fix that and make more money? All you have to do is write better marketing copy. It sounds easy, but many struggle with it. Fortunately, there’s a...

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What Is Franchise Marketing and How to Do It?

Each year, around 300 companies develop their business into a franchise. The franchisor is the individual or organization that establishes the company's business system. The franchisee pays a fee to do business under the franchisor's system and name.  Every...