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5 Franchise Marketing Trends to Watch Out for in 2021

In 2021, you need a brand new franchise marketing strategy. After one year of the COVID-19 pandemic already, and with it still ongoing, you need to take into account what new social media trends and influencers can help you grow your business.   That's what...

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A Franchisor’s Guide to Mastering Multi-Location SEO

Are you a small business or franchise owner trying to rank online for several locations? If so, then you need to focus on multi-location SEO.  Don't worry if you've never heard of ranking for SEO for multiple locations. We've got you covered, so keep reading to...

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Small Business SEO Tactics That Will Launch Your Brand in 2021

Being small doesn't mean you cannot be powerful. Small businesses can still make a substantial impact on the digital landscape. However, when it comes to launching your business online in 2021, you need to be aware of certain SEO tactics that will give your brand an...

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Best Google SEO Tips for 2021

The SEO industry’s constantly evolving. Need proof? Google made over 3,600 improvements to search a couple of years ago! Staying on top of the latest SEO trends and best-practices can feel like an uphill battle as a result. Know the struggle and want some expert...

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Top 4 SEO Trends for 2021

In 2021, we’re adjusting to a new normal. Businesses are shifting their operations and adjusting their marketing strategies to suit an environment fundamentally changed by the COVID-19 pandemic.  There’s one thing that’s more important now than ever: your SEO...

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5 Spectacular Local Business Marketing Tips

The last year was hard on small businesses. And those that have weathered the storm are still looking for new ways to market their business, retain customers, and attract new ones. If you own a small business you're probably wondering what marketing tactics you...

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5 Instagram Marketing Tips You Need to Know

There are more than one billion people who use Instagram. If you're not already using Instagram to promote your business, or you're not using the app as effectively as you'd like, these tips could help. Generating views and interest is straightforward and simple. You...

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Build Trust with Video

Trust // reliance on the character, ability, strength, or truth of someone or something Here are some facts: 94% of online shoppers invest time to find the lowest price for products & services.36% spend 30+ minutes comparison shopping before making a decision on...

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How to Rank Higher in Google in 4 Easy Steps

According to recent studies, over 70% of searchers never move past the first page of Google’s search results. In other words, businesses whose websites don’t make the cut are missing out on a wealth of opportunities. In today’s fast-paced digital world, it’s hard to...

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What Is UX Design and Why Is It Important?

In today's technological world, we interact with all kinds of software and platforms. This is where UX (user experience) design comes into play.  By properly utilizing UX design, you can increase your conversions and satisfy your customers. But what is UX design?...

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Why Ranking on a Search Engine is Important

Even if you have only been passively involved in digital marketing, you will likely be well aware of search engine optimization (SEO). This term used to describe how a website is calibrated to show up in a Google search engine ranking has dominated digital marketing...

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How to Choose SEO Keywords

You've designed a website for your business, and you're ready to welcome all your new customers. The only problem is that after a couple of months, you still don't have any traffic. Does this sound familiar?  If so, it's time to learn about SEO keywords....

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Understanding SEO Metrics

The amount of people that use the internet has grown tremendously since 2000. From a mere 400 million users to almost 5 billion, without a doubt, the internet is part of many people's lives. Because of this, the internet is one of the best tools for helping a business...

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Tips on How to Get Your Searches to Rank on Google

So, you've spent a lot of time and money developing a great website for your business. But then you notice that your site will only rank highly on Google if you search for your exact business name and location? This means that you're not doing a great job on your SEO...

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5 Must Have Tips to Improve Your Local SEO Results

When you're a small business that relies on local purchases or clients, it's important that you show up in local search results. You need to compete with other businesses around you, especially if you're up against big-box stores and companies. How can you make that...

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SEO 101: How to Measure SEO Performance

Search Engine Optimization or SEO is the best way to get your business online traffic. But are you wondering how to measure SEO performance? A few key metrics analyze how successful your website is at SEO. Let's explore why SEO is important and how to measure it for...

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6 Tips on How to Improve Your Local SEO Performance

Of all of the mobile searches in the world each day, more than 30% of them are related to location. It makes sense because anytime people are doing a search for a place to go to, whether it be a store or restaurant, they want to go somewhere nearby. This is...

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Useful Insights: Why Your Website Needs a Content Audit

Where is your content marketing program in relation to your goals? Where do you want to go? The only way to find out is through a content audit. A content audit is a core part of your program because it allows you to figure out what content serves you as you shape...

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