News & Resources
Geographic Marketing: How Geotargeting Benefits Local Businesses
In 2019, marketers were predicted to spend over $26 billion on geotargeting campaigns. Could geotargeting help your business? Are you currently using any location-based concepts within your marketing plan? Where do you see the most conversion with your ads?...
Here Are 5 Facebook Best Practices for Achieving Marketing Success
With more than 1 billion people actively using Facebook, there’s no question that all businesses, big and small, need to have a presence on the massive social media platform. It’s an excellent marketing tool that allows companies to easily connect with current...
Social Hacks: Finding or Creating Social Proof for a New Business
You need social proof on your website. But your business is brand new, so where do you find it? Should you create fake proof instead? The answer is no. When you create fake social proof, you run the risk of being found out. If that happens, your new business will be...
5 Fantastic Web Design Tips To Help Your Site Standout From The Rest
The digital age has certainly changed the way the world conducts business. You can sell almost any product or service online, communication is at maximum efficiency, and nearly anyone can become an online entrepreneur. However, there are downsides to being a...
What Makes a Good Logo and Why Having One Is a New Business’s Priority
Some people seem to wonder whether a logo matters at all. Yet it does: your company's logo is a vital part of your company's branding and if your logo isn't up to scratch, it will have a knock-on effect on the rest of your branding. So what makes a good logo? What are...
Qualities of a Marketing Plan for a Franchise
For a franchise to be successful, its marketing plan has to be exceptional. Marketing for a franchise is quite different from marketing for regular private and public businesses. Franchises must have strong, identifiable brands, and work towards building customer...
The Top Small Business Strategies For Becoming A Franchise
If you’re the owner of a small business that has the potential for replication then franchising could be the best way for a fast expansion. The fact of the matter is that there are some unique paths to becoming a franchise. Franchising is not one-dimensional and...
Profitable Business Ideas in 2020
The COVID-19 pandemic has drastically changed the way companies in most industries operate. Unfortunately, it's a strong possibility that some industries may disappear entirely. The news isn't all bad, though— newer business owners now have a handful of opportunities...
Diving Into The Ins And Outs Of Franchising Your Business
There are almost 800,000 franchised business locations across the United States. Each one of these businesses is the investment of someone hoping to find financial freedom by being their own boss. What they also represent are businesses that have become...
What Does the SEO Acronym Stand For?
It's no secret that you'll need a strong Internet presence in order to maximize the number of leads your company is able to acquire. This is especially true now that the COVID-19 pandemic has caused most businesses to shift toward digital forms of communication. It's...
5 Digital Marketing Skills to Learn in 2020
Advertising, promotion, and marketing managers have a great job outlook with an expected growth of 8% per year through 2028. They also make good money with a median annual wage of about $125,000 per year. Are you a digital marketer or hoping to learn the...
Buzzhive Theme Design Spotlight: Nashville
It seems like every week you hear a new artist or catch a new band laying new music. It’s hard to stand out as it is with how easy it is to put out or record new music these days, but with new technology it has added many new layers of difficulty to the mix. With the...