News & Resources
Understanding SEO Metrics
The amount of people that use the internet has grown tremendously since 2000. From a mere 400 million users to almost 5 billion, without a doubt, the internet is part of many people's lives. Because of this, the internet is one of the best tools for helping a business...
Tips on How to Get Your Searches to Rank on Google
So, you've spent a lot of time and money developing a great website for your business. But then you notice that your site will only rank highly on Google if you search for your exact business name and location? This means that you're not doing a great job on your SEO...
The Complete (But Brief) Guide on Bringing Your Branding Online
Your customers love you. They connect with the brand you've built and they keep coming back for more. But can they find you online? More than 230 million Americans will shop online in 2021, and the future of retail is on the internet. You can position yourself...
5 Must Have Tips to Improve Your Local SEO Results
When you're a small business that relies on local purchases or clients, it's important that you show up in local search results. You need to compete with other businesses around you, especially if you're up against big-box stores and companies. How can you make that...
How to Use Social Media to Connect With Your Customers Effectively
Are you looking to build brand trust? Good social media marketing is one of the best steps that you can take to connect with your customers and build that trust up. Everyone uses social media to connect with friends and family members, but do you use it to connect...
The Top 3 SEO Mistakes Small Businesses Make (& How to Avoid Them)
Small business owners understand that business ownership is a competitive career path. Part of the competition involves fighting for the most coveted marketing spot: A search engine's front page. Winning this spot isn't as arduous as you might think, but it...
7 Steps for a Small Business to Improve Their Digital Marketing
According to Forbes, businesses across the globe are turning to digital marketing to save their brand and even grow through this difficult time. There's no doubt about it, if you aren't on this marketing train in 2020, you are facing an unfortunate...
How Franchises Can Optimize Their Social Media Performance
There are over 744,437 franchise businesses across the United States and the industry continues to grow fast. Marketing is the key to successful franchise businesses. There are many social media franchise opportunities. You can reach new customers and...
SEO 101: How to Measure SEO Performance
Search Engine Optimization or SEO is the best way to get your business online traffic. But are you wondering how to measure SEO performance? A few key metrics analyze how successful your website is at SEO. Let's explore why SEO is important and how to measure it for...
6 Tips on How to Improve Your Local SEO Performance
Of all of the mobile searches in the world each day, more than 30% of them are related to location. It makes sense because anytime people are doing a search for a place to go to, whether it be a store or restaurant, they want to go somewhere nearby. This is...
How to Use Social Media Management to Engage Your Audience
More than half the population in the world uses some form of social media. That is billions of people scrolling, snapping, and sharing every day. As a business or brand in the current market, reaching those on social media is more important than ever. Is your brand on...
Increase Conversions by Tracking These Top 5 Website Metrics
Building an awesome website starts with a killer design. If you want to improve your online business, you need metrics. Website metrics help you understand how your website is working and how many of your visitors are turning into customers. If you are looking to...
Understanding and Applying the Principles of Minimalist Website Design
The concept of creating a website can seem tricky. From navigation to design, you may not know where to start. And if you have your own website already, you probably know how overwhelming all the choices can be. If you want to keep your website design...
Useful Insights: Why Your Website Needs a Content Audit
Where is your content marketing program in relation to your goals? Where do you want to go? The only way to find out is through a content audit. A content audit is a core part of your program because it allows you to figure out what content serves you as you shape...
Geographic Marketing: How Geotargeting Benefits Local Businesses
In 2019, marketers were predicted to spend over $26 billion on geotargeting campaigns. Could geotargeting help your business? Are you currently using any location-based concepts within your marketing plan? Where do you see the most conversion with your ads?...
Here Are 5 Facebook Best Practices for Achieving Marketing Success
With more than 1 billion people actively using Facebook, there’s no question that all businesses, big and small, need to have a presence on the massive social media platform. It’s an excellent marketing tool that allows companies to easily connect with current...
Social Hacks: Finding or Creating Social Proof for a New Business
You need social proof on your website. But your business is brand new, so where do you find it? Should you create fake proof instead? The answer is no. When you create fake social proof, you run the risk of being found out. If that happens, your new business will be...
5 Fantastic Web Design Tips To Help Your Site Standout From The Rest
The digital age has certainly changed the way the world conducts business. You can sell almost any product or service online, communication is at maximum efficiency, and nearly anyone can become an online entrepreneur. However, there are downsides to being a...
What Makes a Good Logo and Why Having One Is a New Business’s Priority
Some people seem to wonder whether a logo matters at all. Yet it does: your company's logo is a vital part of your company's branding and if your logo isn't up to scratch, it will have a knock-on effect on the rest of your branding. So what makes a good logo? What are...
Qualities of a Marketing Plan for a Franchise
For a franchise to be successful, its marketing plan has to be exceptional. Marketing for a franchise is quite different from marketing for regular private and public businesses. Franchises must have strong, identifiable brands, and work towards building customer...
The Top Small Business Strategies For Becoming A Franchise
If you’re the owner of a small business that has the potential for replication then franchising could be the best way for a fast expansion. The fact of the matter is that there are some unique paths to becoming a franchise. Franchising is not one-dimensional and...
Profitable Business Ideas in 2020
The COVID-19 pandemic has drastically changed the way companies in most industries operate. Unfortunately, it's a strong possibility that some industries may disappear entirely. The news isn't all bad, though— newer business owners now have a handful of opportunities...
Diving Into The Ins And Outs Of Franchising Your Business
There are almost 800,000 franchised business locations across the United States. Each one of these businesses is the investment of someone hoping to find financial freedom by being their own boss. What they also represent are businesses that have become...
What Does the SEO Acronym Stand For?
It's no secret that you'll need a strong Internet presence in order to maximize the number of leads your company is able to acquire. This is especially true now that the COVID-19 pandemic has caused most businesses to shift toward digital forms of communication. It's...
5 Digital Marketing Skills to Learn in 2020
Advertising, promotion, and marketing managers have a great job outlook with an expected growth of 8% per year through 2028. They also make good money with a median annual wage of about $125,000 per year. Are you a digital marketer or hoping to learn the...
Buzzhive Theme Design Spotlight: Nashville
It seems like every week you hear a new artist or catch a new band laying new music. It’s hard to stand out as it is with how easy it is to put out or record new music these days, but with new technology it has added many new layers of difficulty to the mix. With the...
Buzzhive Theme Design Spotlight: Washington
It seems like nowadays anyone and everyone has a podcast, and if they don’t have one, they can start one with a few clicks and a digital recording device. It is true that starting a podcast is easy these days, but getting and keeping the audience, that is where the...
Buzzhive Theme Design Spotlight: Burlington
Not all Mondays are motivational, sometimes you need a bit of a boost to start your day, week, or business. Well, that’s why it’s so important to get the right motivators in our life. Coaching is always very important in growth and development. Some need a personal...
Buzzhive Theme Design Spotlight: Hartford
According to the latest IHRSA report, the fitness industry revenue was an estimated $94 billion in 2018, up from $87.2 billion in 2017. That’s a 7.8% increase and the trend is projected to continue upward. The estimated future growth for 2020 is $106 billion, so it’s...
Do I Need a Website
We all know that in this day and age a lot of business happens on the internet, yet time and time again, people still question the importance and value of having a website. We would like to discuss a few very common reasons that we hear for NOT having a website. My...