News & Resources
Small Business SEO Tactics That Will Launch Your Brand in 2021
Being small doesn't mean you cannot be powerful. Small businesses can still make a substantial impact on the digital landscape. However, when it comes to launching your business online in 2021, you need to be aware of certain SEO tactics that will give your brand an...
Best Google SEO Tips for 2021
The SEO industry’s constantly evolving. Need proof? Google made over 3,600 improvements to search a couple of years ago! Staying on top of the latest SEO trends and best-practices can feel like an uphill battle as a result. Know the struggle and want some expert...
Top 4 SEO Trends for 2021
In 2021, we’re adjusting to a new normal. Businesses are shifting their operations and adjusting their marketing strategies to suit an environment fundamentally changed by the COVID-19 pandemic. There’s one thing that’s more important now than ever: your SEO...
5 Spectacular Local Business Marketing Tips
The last year was hard on small businesses. And those that have weathered the storm are still looking for new ways to market their business, retain customers, and attract new ones. If you own a small business you're probably wondering what marketing tactics you...
5 Instagram Marketing Tips You Need to Know
There are more than one billion people who use Instagram. If you're not already using Instagram to promote your business, or you're not using the app as effectively as you'd like, these tips could help. Generating views and interest is straightforward and simple. You...
Build Trust with Video
Trust // reliance on the character, ability, strength, or truth of someone or something Here are some facts: 94% of online shoppers invest time to find the lowest price for products & services.36% spend 30+ minutes comparison shopping before making a decision on...
Get Google Reviews Today
https://youtu.be/cPFSKBsORzE Online marketing is all about building trust. Trust with the search engines (SEO) causes them to offer you as the best possible search result (answer/solution/etc.). If you are showing up more and ranking higher, then you’ve...
How to Rank Higher in Google in 4 Easy Steps
According to recent studies, over 70% of searchers never move past the first page of Google’s search results. In other words, businesses whose websites don’t make the cut are missing out on a wealth of opportunities. In today’s fast-paced digital world, it’s hard to...
5 Money-Making Marketing Tips for Small Businesses in 2021
Do you operate a small business? If so, then you're already aware of the endless challenges of being successful. After all, there's plenty of competition in the marketplace. That's why you need to use every available resource to reach new customers. Fortunately,...
What Is UX Design and Why Is It Important?
In today's technological world, we interact with all kinds of software and platforms. This is where UX (user experience) design comes into play. By properly utilizing UX design, you can increase your conversions and satisfy your customers. But what is UX design?...
Why Ranking on a Search Engine is Important
Even if you have only been passively involved in digital marketing, you will likely be well aware of search engine optimization (SEO). This term used to describe how a website is calibrated to show up in a Google search engine ranking has dominated digital marketing...
How to Choose SEO Keywords
You've designed a website for your business, and you're ready to welcome all your new customers. The only problem is that after a couple of months, you still don't have any traffic. Does this sound familiar? If so, it's time to learn about SEO keywords....
Understanding SEO Metrics
The amount of people that use the internet has grown tremendously since 2000. From a mere 400 million users to almost 5 billion, without a doubt, the internet is part of many people's lives. Because of this, the internet is one of the best tools for helping a business...
Tips on How to Get Your Searches to Rank on Google
So, you've spent a lot of time and money developing a great website for your business. But then you notice that your site will only rank highly on Google if you search for your exact business name and location? This means that you're not doing a great job on your SEO...
The Complete (But Brief) Guide on Bringing Your Branding Online
Your customers love you. They connect with the brand you've built and they keep coming back for more. But can they find you online? More than 230 million Americans will shop online in 2021, and the future of retail is on the internet. You can position yourself...
5 Must Have Tips to Improve Your Local SEO Results
When you're a small business that relies on local purchases or clients, it's important that you show up in local search results. You need to compete with other businesses around you, especially if you're up against big-box stores and companies. How can you make that...
How to Use Social Media to Connect With Your Customers Effectively
Are you looking to build brand trust? Good social media marketing is one of the best steps that you can take to connect with your customers and build that trust up. Everyone uses social media to connect with friends and family members, but do you use it to connect...
The Top 3 SEO Mistakes Small Businesses Make (& How to Avoid Them)
Small business owners understand that business ownership is a competitive career path. Part of the competition involves fighting for the most coveted marketing spot: A search engine's front page. Winning this spot isn't as arduous as you might think, but it...
7 Steps for a Small Business to Improve Their Digital Marketing
According to Forbes, businesses across the globe are turning to digital marketing to save their brand and even grow through this difficult time. There's no doubt about it, if you aren't on this marketing train in 2020, you are facing an unfortunate...
How Franchises Can Optimize Their Social Media Performance
There are over 744,437 franchise businesses across the United States and the industry continues to grow fast. Marketing is the key to successful franchise businesses. There are many social media franchise opportunities. You can reach new customers and...
SEO 101: How to Measure SEO Performance
Search Engine Optimization or SEO is the best way to get your business online traffic. But are you wondering how to measure SEO performance? A few key metrics analyze how successful your website is at SEO. Let's explore why SEO is important and how to measure it for...
6 Tips on How to Improve Your Local SEO Performance
Of all of the mobile searches in the world each day, more than 30% of them are related to location. It makes sense because anytime people are doing a search for a place to go to, whether it be a store or restaurant, they want to go somewhere nearby. This is...
How to Use Social Media Management to Engage Your Audience
More than half the population in the world uses some form of social media. That is billions of people scrolling, snapping, and sharing every day. As a business or brand in the current market, reaching those on social media is more important than ever. Is your brand on...
Increase Conversions by Tracking These Top 5 Website Metrics
Building an awesome website starts with a killer design. If you want to improve your online business, you need metrics. Website metrics help you understand how your website is working and how many of your visitors are turning into customers. If you are looking to...
Understanding and Applying the Principles of Minimalist Website Design
The concept of creating a website can seem tricky. From navigation to design, you may not know where to start. And if you have your own website already, you probably know how overwhelming all the choices can be. If you want to keep your website design...
Useful Insights: Why Your Website Needs a Content Audit
Where is your content marketing program in relation to your goals? Where do you want to go? The only way to find out is through a content audit. A content audit is a core part of your program because it allows you to figure out what content serves you as you shape...
Geographic Marketing: How Geotargeting Benefits Local Businesses
In 2019, marketers were predicted to spend over $26 billion on geotargeting campaigns. Could geotargeting help your business? Are you currently using any location-based concepts within your marketing plan? Where do you see the most conversion with your ads?...
Here Are 5 Facebook Best Practices for Achieving Marketing Success
With more than 1 billion people actively using Facebook, there’s no question that all businesses, big and small, need to have a presence on the massive social media platform. It’s an excellent marketing tool that allows companies to easily connect with current...
Social Hacks: Finding or Creating Social Proof for a New Business
You need social proof on your website. But your business is brand new, so where do you find it? Should you create fake proof instead? The answer is no. When you create fake social proof, you run the risk of being found out. If that happens, your new business will be...
5 Fantastic Web Design Tips To Help Your Site Standout From The Rest
The digital age has certainly changed the way the world conducts business. You can sell almost any product or service online, communication is at maximum efficiency, and nearly anyone can become an online entrepreneur. However, there are downsides to being a...