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10 Marketing Trends That Will Dominate 2018

Marketing can be a tricky beast because it's difficult to know which consumers to target and how to get their attention. There are so many different ways to set up a marketing strategy that sometimes things get lost in the shuffle. But it's a brand new year and things...

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8 Tips for Marketing Your Franchise

Attracting customers to your business is a key element to its success. Franchise marketing is particularly important because you have to make your national brand appeal to your local audience. Some of the strategies that make sense on a corporate level will need to be...

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SEO: The Long Game

Summer Camp Optimization (SCO) I grew up going to summer camp every year.  Now that I'm older (and I'm old), I transitioned from camper to counselor to camp leadership.  This particular camp is a skill building camp, but different from basketball camps or computer...

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